Associate Director, HCP Omnichannel Marketing Immunology

AstraZeneca

Wilmington, DE

Full Time

Director

4 days ago

Job Description

About the Role

The Associate Director, HCP Omnichannel Marketing - Immunology at AstraZeneca will lead the strategic development and execution of omnichannel and non-personal promotion initiatives for the Immunology portfolio, primarily focusing on Saphnelo. This role is critical in shaping healthcare professional engagement strategies, driving brand growth, and ensuring alignment across cross-functional teams within the US Immunology Marketing department.

Key Responsibilities

Lead the development and implementation of HCP omnichannel marketing plans, including digital, field, and media touchpoints.
Own the Non-Personal Promotion (NPP) strategy, including segmentation, content development, and performance tracking.
Lead the advancement of AI-driven digital solutions to maximize efficiency, speed to market, and impact.
Oversee agency relationships, including performance evaluations and strategic alignment.
Partner with Market Research and Analytics teams to derive actionable insights from HCP behavior and feedback.
Work closely with Medical Affairs, Market Access, Sales, and Patient Marketing to ensure cohesive messaging and execution.
Develop tools, messaging frameworks, and data insights to support field teams in delivering impactful HCP interactions.
Lead creative development and testing of promotional materials, ensuring scientific accuracy and regulatory compliance.
Establish KPIs and dashboards to monitor campaign effectiveness and optimize tactics.

Requirements

Bachelor's degree required; advanced degree preferred.
5+ years of pharmaceutical marketing experience, preferably in Immunology or Specialty Care.
Proven success in HCP marketing, media planning and execution, omnichannel strategy, and NPP execution.
Strong leadership, communication, and project management skills.
Experience working in a matrixed environment with cross-functional stakeholders.

Nice to Have

Deep understanding of the Immunology therapeutic landscape.
Experience with launch planning and lifecycle management.
Familiarity with digital marketing platforms and analytics tools.
Experience across multiple promotional channels (Personal, Non-Personal, Omnichannel, Digital).
Ability to develop cross-functional engagement and promotional pull-through plans.

Qualifications

Educational background includes a Bachelor's degree (required) or an advanced degree (preferred).

Working at AstraZeneca

At AstraZeneca, we are driven by a shared purpose: to push the boundaries of science to deliver life-changing medicines. We foster a culture of innovation, collaboration, and inclusion. Our teams are empowered to think boldly, act decisively, and work together to make the impossible a reality. We value integrity, respect, and accountability, and we are committed to creating an environment where every voice is heard and every contribution matters. In Immunology, we are united by a passion for improving patient outcomes and a dedication to excellence in everything we do.

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