Omni Channel Specialist

About the Role

Key Responsibilities

• Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omnichannel campaigns.
• Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery.
• Support the execution and measurement of segmentation strategies, helping teams better understand customer preferences, behaviors, and value-based cohorts.
• Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
• Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
• Participate in cross-functional planning meetings to ensure data is being leveraged effectively to drive omnichannel decision-making.
• Track and interpret industry benchmarks and internal performance trends to contextualize performance and identify opportunities for improvement.
• Assist in the documentation and sharing of best practices in omnichannel measurement, channel optimization, and reporting across brands and teams.
• Provide ad hoc support to the Director and Brand Teams as needed.

Requirements

• Bachelor's degree in business, marketing, analytics, or a related field; advanced degree preferred.
• 4-6 years of experience in marketing analytics, digital media reporting, or customer engagement in the healthcare, pharmaceutical, or consumer sectors.
• Experience within the pharmaceutical industry is a must, with oncology experience preferred.
• Familiarity with omnichannel marketing and campaign measurement frameworks.
• Proficiency in Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI).
• Experience with CRM, web analytics, and media reporting platforms preferred.
• Strong analytical thinking skills with the ability to interpret complex data and translate findings into actionable recommendations.
• Excellent communication and collaboration skills in a fast-paced, matrixed environment.
• Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously.

Nice to Have

• Experience with CRM, web analytics, and media reporting platforms.

Qualifications

• Bachelor's degree in business, marketing, analytics, or a related field.

Benefits & Perks

• Opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K, and Life Insurance ($20,000 benefit).
• Support from a professional recruiter with industry knowledge.
• Resume writing, interview tips, and career planning assistance.
• Inclusive and diverse company culture.