Director of Omnichannel Marketing

About the Role

Key Responsibilities

• Develop and lead comprehensive omnichannel media and digital strategies that align with brand objectives across multiple platforms such as TV, digital, radio, social media, and paid search.
• Oversee the planning, negotiation, and execution of online media campaigns, ensuring timely delivery and optimization of media investments.
• Leverage data analytics to track campaign performance, identify key performance indicators (KPIs), and optimize marketing investments.
• Partner effectively with HCP and patient brand marketing leads, analytics and insights teams, external agencies, legal, and regulatory partners to ensure alignment and compliance.
• Manage relationships with digital and media agencies, ensuring they meet objectives and deliver high-quality work with measurement that align with investment plans.
• Stay ahead of emerging media trends and technologies, identifying innovative strategies for engagement and fostering a test-and-learn environment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5+ years of relevant experience in marketing strategy, campaign planning, and execution, with a strong focus on media and digital marketing.
• Minimum of 2+ years of experience within the pharmaceutical or biotechnology industry.
• Hands-on experience with media optimization analytics and a deep understanding of the linear and digital media landscape.
• Proven ability to design and execute omnichannel campaigns, maximizing audience engagement.
• Experience with digital marketing technology platforms, web analytics tools, and social media management platforms.
• Deep understanding of healthcare industry regulations, including PRC review processes and data governance.
• Strong analytical skills with the ability to interpret data and turn insights into actionable marketing strategies.
• Excellent communication, leadership, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and senior leadership.
• Experience managing agency partners and vendors.
• Ability to work in a dynamic, fast-paced environment and manage multiple projects simultaneously.

Nice to Have

• Experience with healthcare industry regulations beyond PRC review processes.
• Knowledge of emerging media trends and innovative engagement strategies.

Qualifications

• Educational background with a Bachelor's degree in Marketing, Communications, Business, or related fields.

Benefits & Perks

• Access to a range of company benefits, including a competitive wage with shift differential.
• Annual bonus opportunities.
• Career advancement and cross-training.
• Work environment that embraces diversity and inclusion.