ViiV Healthcare (GSK) Omnichannel Marketing Manager

GlaxoSmithKline

Durham, NC

Full Time

Senior

11 days ago

Job Description

About the Role

ViiV Healthcare is a global specialty HIV company dedicated to researching and delivering new medicines for people living with and at risk of HIV. The company is mission-driven, focusing on education, treatment, community support, and access to care, with a commitment to eradicating HIV/AIDS. ViiV offers a diverse, inclusive, fast-paced, and impact-driven work environment, emphasizing innovation and collaboration to improve lives affected by HIV.

Key Responsibilities

Be a champion for and create exceptional omnichannel customer experiences to maximize potential in the marketplace.
Enable real time connections, leveraging customer insights and digital best practices to drive customer value when, where and how our customers prefer.
Manage end-to-end development of personalized digital experiences, content and tactical execution across multiple channels including but not limited to website, custom digital programs, banners, social media, search, and display advertising targeting HCPs.
Ensure omnichannel activations align and amplify the brand's strategic priorities.
Ensure compliance with all regulatory, legal, and organizational standards throughout the development and deployment of omnichannel campaigns.
Manage agencies, digital and media vendors and partner with the brand teams to deliver customer experiences aligned to brand strategies.
Manage projects through the promotional review and approval process.
Utilize analytics to develop, measure and optimize integrated omnichannel campaigns.
Develop effective working relationships and engage across relevant stakeholders such as Brand & Sales Leaders, Marketing Directors, Legal/Regulatory.

Requirements

Bachelor's degree and 7 plus years of experience with pharmaceutical marketing, including brand marketing, digital marketing, market research, marketing operations, or provider marketing.
Experience managing multiple projects.
Experience with omnichannel marketing or analytics.
Experience with key stakeholder management to navigate multiple internal and external stakeholders.

Nice to Have

MBA.
Experience with pharmaceutical promotional review process.
Considerable knowledge of marketing products, brands, or services.
Strong communication (written and oral) skills.

Qualifications

Bachelor's degree.
7 plus years of experience in pharmaceutical marketing.

Benefits & Perks

Visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees.
All ViiV employees receive the same benefits options and plans as GSK employees.

Working at GlaxoSmithKline

ViiV Healthcare's work culture is fast-paced, diverse, inclusive, competitive, and caring. The company emphasizes leaving no person living with HIV behind, fostering an inclusive environment where employees can be themselves and feel a sense of belonging. The organization values innovation, collaboration, and a shared mission to eradicate HIV/AIDS.

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