Associate Director, Industry Segment Marketing Programs (Health)

About the Role

Key Responsibilities

• Develop and communicate customer-focused buying journeys for CE's solutions, including buyer, influencer, and user interactions
• Identify key roles in the buying process and develop value messaging unique to each role
• Create and communicate the buyer messaging blueprint for use in customer-facing marketing programs
• Develop, manage, and measure a program framework and recommend programs and campaigns that will drive measurable lead and pipeline growth in the Commercial segment
• Drive channel activation by collaborating with segment marketing leads to align activities across the buyer journey
• Lead content strategy across the segment to elevate market perception of CE's solution impact and value
• Utilize communication programs, thought leadership, and customer stories to support CE's value message and reputation
• Lead segment program and campaign planning across reputation, demand, and enablement functions, working closely with the segment marketing team and Commercial segment team
• Support segment partnership agreements with marketing support to maximize awareness and pipeline growth
• Partner with third parties and agencies to research and adapt trends and content into Global Buyer Programs
• Integrate core product messaging into customer programs and campaigns to communicate buyer-based value
• Serve as a key member of the GTM team for new product launches, ensuring 100% GTM readiness
• Lead Commercial Segment Insight Leaders Councils to inform market positioning with customer insights
• Work closely with Global Communications team members to develop PR and thought leadership strategies
• Anticipate business and industry issues and contribute to CE's three-year strategic plan
• Communicate complex ideas internally and externally, driving adoption of different points of view grounded in data
• Manage and monitor program and campaign performance against scorecards and KPIs, and recommend optimization
• Ensure cross-functional teams are executing effectively through regular goal reviews and KPI monitoring
• Effectively manage programs and campaigns

Requirements

• Bachelor's degree or equivalent
• Minimum of 10 years of broad marketing experience, with a history of addressing the needs of a large multi-product portfolio serving multiple customer personas
• Minimum of 5 years of experience in healthcare or healthcare IT
• Experience managing large scale programs for large US health organizations such as retail pharmacy, payers, digital health tech, life sciences, and consulting companies
• Demonstrated ability managing content development from ideation to delivery
• Strong analytical skills, research orientation, and experience transforming a vision into an operational plan
• Experience developing global campaigns and executing through a multi-regional model
• Exposure to account-based marketing and digital marketing capabilities, including content planning mapped to account segmentation
• Effective project management skills supporting marketing programs and fast-paced innovation cycles
• Experience managing communication, PR, and thought leadership programs
• Excellent communicator with the ability to transform product messages into compelling buyer messages
• A collaborative team leader who can draw teams together toward common goals
• Demonstrated ability to work cross-functionally with sales, marketing, and product teams to achieve results
• Ability to manage through influence and achieve results
• High integrity and high standards
• Ability to prioritize competing plans and balance internal customer needs with business priorities
• Proven success in driving marketing strategies and plans
• Team management experience is a plus

Nice to Have

• Team management experience

Qualifications

• Educational background: Bachelor's degree or equivalent

Benefits & Perks

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave