Director of Product Marketing

Persado

New York, NY

Full Time

Director

1 day ago

Job Description

About the Role

Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank's marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industries—such as banking, insurance, and financial services—manage content with speed, compliance, and confidence. The company is committed to creating an inclusive culture where everyone's perspective is valued and has been recognized on Fast Company's World's Most Innovative Companies list and Built In's Best Places To Work.

Key Responsibilities

Define and continuously refine product positioning and messaging across the product line, from low-end to high-end offerings.
Articulate unique differentiation in a competitive AI landscape and ensure it is reflected across all channels.
Own market-facing narratives tailored to business audiences, including white papers and thought leadership content.
Author and oversee creation of product data sheets, solution briefs, white papers, and gated content.
Develop compelling explainer videos, demos, and visual storytelling assets.
Ensure all content aligns with brand voice and engages prospects at each stage of the funnel.
Drive content authorship and editorial oversight for website pages, ensuring clarity, SEO optimization, and lead-generation focus.
Provide input to SEM strategy, ad copy, and A/B testing of campaign messaging.
Partner with demand generation and inbound teams to optimize gated content and conversion pathways.
Lead creation of market-facing decks for analysts, customers, and partners.
Drive website readiness and PR messaging alignment for product launches, including drafting PR templates.
Manage GA (General Availability) launch deliverables across teams to ensure on-time, high-impact execution.

Requirements

6-8+ years of product marketing experience in B2B SaaS, ideally in AI, cloud, or enterprise software.
Proven ability to position a platform across product tiers from low-end to enterprise-grade.
Strong track record of authorship of data sheets, white papers, videos, PR messaging, and market-facing decks.
Deep understanding of digital marketing including SEO, SEM, gated content, and conversion optimization.
Experience leading product launches and cross-functional go-to-market deliverables.
Exceptional storytelling, writing, and presentation skills.
Comfortable working in a fast-paced, founder-led startup environment.

Nice to Have

Experience in AI, cloud, or enterprise software marketing.
Experience with demand generation strategies and tools.
Ability to develop visual storytelling assets such as videos and demos.

Qualifications

Educational background is not explicitly specified but implied to include relevant experience in product marketing.

Benefits & Perks

Hybrid working model supporting remote and in-office work.
Competitive and equitable compensation.
Generous benefits packages globally.
401k matching (USA); Pension Scheme (Certain EU locations).
Professional growth through enablement, training, and on-demand resources.
Employee Enrichment Fund for passions or home office upgrades.
Structured onboarding program.
Focus on career development and mobility.
Flexible time off including Summer Fridays and Winter Holiday Break.
#PersadoCares: 2 paid Volunteer days per year and charitable donation matching.
Diversity, Inclusion, and Belonging initiatives including community ERGs and culture celebrations.

Working at Persado

Persado values diversity and inclusion, fostering a culture that respects human differences and similarities. The company emphasizes professional growth, community engagement, and creating an inclusive environment where all employees are valued and supported.

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