Senior Vice President- Product Marketing Enablement Lead

About the Role

Key Responsibilities

• Collaborate cross-functionally with product marketing managers, creative, digital, and business teams to ensure campaigns are aligned with strategic objectives and deliver measurable results.
• Support the broader team in the creation and maintenance of a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales, and account development.
• Manage campaign timelines and deliverables to ensure alignment across teams and troubleshoot operational issues to ensure timely resolution.
• Develop and maintain workflows, processes, and best practices to improve campaign execution, leveraging AI.
• Work closely with analytics and effectiveness teams to track, measure, and report on campaign performance.
• Oversee the use of marketing automation platforms, CRM tools, and other campaign management systems, ensuring data accuracy across platforms.
• Provide strong leadership to inspire and motivate teams in a fast-paced, dynamic environment.

Requirements

• Bachelor's degree in marketing, communications, journalism, or related field; master's degree preferred.
• 8+ years of experience in campaign management and product marketing within the financial services industry.
• Expertise in developing campaign strategies from inception to final delivery of assets.
• Ability to manage multiple stakeholders across multiple projects simultaneously.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Deep understanding of marketing principles, customer insights, and emerging trends in digital marketing and communications within the financial services and fintech sectors.
• People leadership skills with the ability to inspire and motivate teams in a fast-paced, dynamic environment.

Nice to Have

• Experience with AI tools and leveraging AI in campaign processes.
• Experience working in a global financial services environment.

Qualifications

• Bachelor's degree (Master's preferred).
• 8+ years of relevant experience in campaign management and product marketing.

Benefits & Perks

• Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence.
• Access to flexible global resources and tools for personal and professional growth.
• Paid leaves, including paid volunteer time, to support employees and their families.
• Discretionary bonuses, short and long-term incentive packages, and company-sponsored benefit programs.