Product Marketing Lead

About the Role

Key Responsibilities

• Be the subject matter expert in our prospective markets, customer / partner segments, and the competitive landscape, forming data driven viewpoints on growth strategies and tactics.
• Develop segment-specific go-to-market strategies for Ripple's institutional DeFi solutions - including defining and sizing target markets, influencing product strategy through deep market insights, developing a solid GTM foundation including clear value proposition and messaging.
• Work cross-functionally to own the strategy, coordination, and execution of new product features and partner launches.
• Partner with our business development team to drive engagement and joint go to market opportunities with key infrastructure and utility ecosystem partners.
• Partner with marketing, communications, and creative teams to bring the Institutional DeFi on XRPL story to life, activating the go to market strategy towards the right audience.
• Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.

Requirements

• 8+ years in Product Marketing, or in an equivalent role where you developed GTM strategy and drove execution of such strategy.
• Experience working in blockchain, crypto/web3, or institutional DeFi.
• Direct experience / expertise in stablecoins preferred.
• Outstanding structured thinking and creative problem solving skills.
• Proven ability to work independently, prioritize proactively, communicate effectively and deliver value iteratively to day-to-day responsibilities.
• Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging targeting a diverse audience.
• Strong relationship building capabilities and the ability to work cross-functionally.

Nice to Have

• Experience in stablecoins.