Associate Director, Insights

About the Role

Key Responsibilities

• Analyze and connect the dots between diverse and disparate data sets to derive meaningful and actionable insights
• Develop and present client-ready insight presentations inclusive of data visualization and storytelling
• Evaluate innovative data partners to develop new approaches to uncovering insights
• Work with client research and internal strategy, content, planning, and analytics teams, tailoring insights and implications accordingly
• Develop overarching audience growth strategies and testing frameworks across various data sources including first-party data, syndicated data, and third-party data partnerships
• Identify and define valuable audience segments using syndicated data, audience clean rooms, and Epsilon individual ID's
• Bring audiences to life through compelling storytelling and presenting test results
• Understand and apply audience identity across platforms for activation, measurement, and insights
• Explore and monitor cultural, category, and audience-specific trends to inform internal teams, partner agencies, and clients
• Maintain first-party audience segment tracker including definitions and metrics such as population count and overlap reporting

Requirements

• Bachelor's degree preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or similar discipline
• 5+ years in media/marketing/consumer research, consumer insight, or business consulting
• Experience with CPG vertical is preferred
• Experience with statistical software packages, especially SPSS and R, strongly preferred
• Experience with multiple methodological approaches such as social listening, syndicated tools, primary & secondary research, and a thorough understanding of the data ecosystem and tools
• Experience with 1:1 Identity solutions e.g. Epsilon, LiveRamp
• Experience with designing concise and effective research plans from survey writing to analysis and presentation of findings
• Experience with effective survey writing aligned with industry best practices
• Demonstrated ability to work with large data sets
• Experience in data visualization and/or data visualization tools such as Tableau
• Strong verbal and written communication skills
• Excellent Microsoft Office skills, including PowerPoint and advanced Excel
• Ability to manage a team, effectively prioritize tasks, and be accountable for team output

Nice to Have

• Experience with CPG vertical is preferred

Qualifications

• Bachelor's degree preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or similar discipline
• 5+ years in media/marketing/consumer research, consumer insight, or business consulting

Benefits & Perks

• Competitive salary range of $105,165 - $151,095 annually
• Powerful resources including wellness and benefits offerings
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements including 'Work Your World' program
• Office availability for up to 6 weeks a year (based on eligibility)
• Business Resource Groups supporting multiple affinities and alliances