Manager of Marketing Research & Insights

About the Role

Key Responsibilities

• Lead end-to-end design and execution of primary research initiatives, including surveys, concept tests, segmentation studies, and brand health tracking.
• Collaborate with internal stakeholders to define research objectives, select appropriate methodologies, and translate findings into recommendations.
• Manage vendor relationships and oversee third-party research partners as needed.
• Own the Voice-of-Customer (VOC) program, including survey instrument revisions, dashboard governance, KPI tracking, and executive-level reporting.
• Partner with customer experience and operations teams to identify pain points and measure progress toward improvement initiatives.
• Serve as a strategic partner to Corporate Brand, Loyalty, Omnichannel, and Property Marketing teams to answer complex business questions through research.
• Collaborate with the Corporate Analytics team to integrate behavioral data with attitudinal insights.
• Develop compelling narratives to communicate insights to senior stakeholders, including VP and C-suite audiences.
• Maintain a research knowledge repository and create scalable deliverables such as dashboards, templates, and presentations.

Requirements

• Must be at least 21 years of age.
• 5+ years of experience in marketing research, consumer insights, or strategic analytics roles—preferably in hospitality, gaming, or related sectors.
• Bachelor's degree in Marketing, Psychology, Economics, Statistics, or a related field; Master's degree preferred.
• Hands-on experience managing customer feedback platforms (Medallia or Qualtrics).
• Familiarity with advanced analytics techniques (e.g., cluster analysis, regression, text analytics).
• Experience with SQL and Python is a plus.
• Skilled in executive communications, stakeholder management, and AI-assisted productivity tools.

Nice to Have

• Experience with Tableau, Power BI, and BI tools.
• Knowledge of research design, analysis, and interpretation of qualitative and quantitative data.
• Ability to craft clear, influential insight narratives tailored to business audiences.

Qualifications

• Bachelor's degree in a relevant field; Master's degree preferred.
• Experience managing customer feedback platforms such as Medallia or Qualtrics.
• Knowledge of advanced analytics techniques and tools like SQL and Python.

Benefits & Perks

• Base salary of $90,000 to $110,000 annually, based on experience.
• Health insurance from day one.
• Paid time off that increases with employment length.
• 401(k) matching.
• Annual performance bonus.
• Wellness programs supporting financial, physical, and mental well-being.