Sr Insights Manager, Marketing + Brand

About the Role

Key Responsibilities

• Design and execute guest or consumer research to support key initiatives.
• Be the primary contact for internal partners, identifying appropriate research methods, data sources, and vendors.
• Build enterprise-wide understanding of consumers through demographic, behavioral, and attitudinal data.
• Craft compelling narratives around data and insights to make them accessible and persuasive to senior leadership and cross-functional partners.
• Evaluate potential risks based on data-driven insights and develop strategies to mitigate those risks.
• Identify underlying causes of business problems through data and research rather than surface-level symptoms.
• Define and track Key Performance Indicators (KPIs) to measure business performance and ensure strategic alignment.
• Manage multiple projects simultaneously and coordinate with external vendors to ensure quality and timeliness.

Requirements

• 6+ years of consumer insights, market research, or related experience.
• Ability to craft compelling narratives around data and insights for senior leadership and stakeholders.
• Strong foundational knowledge of qualitative and quantitative research methods and tools.
• Ability to evaluate data irregularities and diagnose underlying causes of business problems.
• Experience managing multiple projects and external vendors.
• Ability to identify risks and develop strategies based on data insights.
• Excellent communication skills and ability to make data accessible and persuasive.

Nice to Have

• Experience with managing external vendors such as market research firms and data providers.
• Experience working in a consumer-focused retail environment.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Comprehensive health benefits including medical, vision, dental, and life insurance.
• 401(k) plan, employee discount, short-term and long-term disability, paid sick leave, paid holidays, and paid vacation.
• Work arrangement flexibility with hybrid/flex work setup.