Senior Marketing Research Scientist

About the Role

Key Responsibilities

• Serve as the company's technical authority on research design and methodology, selecting the right approach to answer strategic questions.
• Apply expertise across a wide range of research methodologies, including quantitative methods such as experimental design (A/B, multivariate), longitudinal studies, surveys, discrete choice/conjoint analysis, segmentation, TURF, MaxDiff, and advanced regression models.
• Apply qualitative research methods including focus groups, in-depth interviews (IDIs), ethnographic research, diary studies, co-creation and ideation sessions, and journey mapping.
• Utilize hybrid approaches such as mixed-methods, triangulation, and iterative testing.
• Mentor team members and business partners on methodology selection, statistical rigor, and experimental design best practices.
• Write and optimize data queries to extract and manipulate large datasets for research analysis.
• Conduct advanced statistical analyses including cluster/factor analysis, regression, ANOVA, experimental design analysis, time series modeling, and Bayesian methods.
• Synthesize findings from primary and secondary research, internal databases, and syndicated sources to produce comprehensive insight narratives.
• Partner with analytics teams to integrate behavioral, transactional, and attitudinal data.
• Lead the design, execution, and analysis of research initiatives to inform strategy, marketing effectiveness, and customer experience.
• Collaborate with Marketing, Media, Advertising, and cross-functional leaders to translate business needs into technical research questions and actionable solutions.
• Build dashboards, data visualizations, and reporting solutions to enable fast decision-making and deepen understanding of brand and customer dynamics.
• Monitor macro trends, competitive movements, and consumer sentiment shifts to anticipate future business opportunities.
• Ensure methodological rigor and bias mitigation in all research, fostering trust and reliability in findings across the organization.

Requirements

• 6+ years of experience in consumer research, applied data analysis, and marketing science, preferably in restaurant/food service industries.
• Proven mastery of research methodology, experimental design, and applied statistics.
• Advanced skills in data querying and manipulation of large datasets.
• Experience with statistical software such as R, Python, SPSS, SAS, or similar.
• Bachelor's degree in Marketing, Statistics, Data Science, Psychology, Economics, or related field; Master's degree preferred.
• Demonstrated ability to turn research and analytics into actionable insights with measurable impact.
• Strong storytelling skills with a track record of influencing senior stakeholders and executives.
• Ability to mentor and elevate the technical skills of junior researchers.
• Thrives in a fast-paced environment with shifting priorities, balancing technical rigor with business agility.

Nice to Have

• Experience with data management and analytics tools such as Excel, SQL, Databricks, Python, R.
• Familiarity with survey and research platforms like Qualtrics or similar software.
• Experience with data visualization and BI tools such as Tableau, Power BI.
• Knowledge of NLP and text analytics tools including Hugging Face, LLM-based tooling, and topic modeling libraries.

Qualifications

• Bachelor's degree in relevant fields; Master's degree preferred.