Manager of Marketing Insights

About the Role

Key Responsibilities

• Play a lead role in planning, project managing and executing customer research studies for internal marketing partners.
• Synthesize data into impactful insights that drive strategy and decision making for the marketing organization within key moments of the business (e.g., BTS, Holiday).
• Triangulate insights across primary, secondary, and syndicated resources to tell actionable and concise stories and recommendations.
• Utilize strong data interpretation skills, with strong attention to detail, writing, visualizing data, and effectively communicating research findings to teams including executive leadership.
• Collaborate with the Master and Vertical brand marketing teams to set goals and KPIs for their campaigns.
• Build and maintain relationships with multiple vendors to ensure quick access to research methods and audiences.
• Execute all aspects of research projects with limited guidance and supervision.
• Support the intake of requests from across the organization and partner with leadership to prioritize requests.
• Ensure project timetables and logistics are effectively managed, communicated to, and coordinated with all appropriate parties.
• Manage suppliers, direct report(s), and contractor(s) as needed.
• Lead the development of analyst(s), interns, or rotational partners where applicable.
• Track brand awareness, brand health, brand performance, brand love, current equity measures, and competition for Dick's Sporting Goods brands.
• Analyze brand and program performance by tracking marketing metrics and recommend strategic adjustments.
• Work with internal partners to provide continuous consumer insights throughout the year.
• Build quarterly reports for key areas of the business across multiple metrics.
• Support marketing teams by providing insights on athlete and brand health to guide creative and strategic campaign development.

Requirements

• Bachelor's Degree in Business Related Field, Business Management, or Retail.
• 3-5 years of experience, including 3+ years in Market Research, Customer Insights, Consumer Insights, CX, or Marketing Analytics.

Qualifications

• Bachelor's Degree in Business Related Field, Business Management, or Retail.
• 3-5 years of experience, including 3+ years in Market Research, Customer Insights, Consumer Insights, CX, or Marketing Analytics.