ASSOCIATE DIRECTOR, INTERNATIONAL MARKETING, STRATEGY LEAD

AbbVie

Mettawa, IL

Full Time

Director

12 days ago

Job Description

About the Role

The Strategy Lead (Associate Director, Marketing) is responsible for driving the strategic direction and tactical execution of the Skyrizi Psoriatic Disease (PsD) brand. Reporting to the Skyrizi PsD International Brand Team Lead, the role involves managing the 1-7-5 Integrated Brand Plan (IBP) process, leading strategically critical workstreams, and coordinating efforts to inform future cross-functional team tactics. The position requires a strong analytical mindset, cross-functional collaboration, and alignment of stakeholders to achieve optimal brand outcomes within AbbVie's portfolio in immunology, oncology, neuroscience, and eye care.

Key Responsibilities

Stay informed with the latest market trends and insights from performance metrics, Market Analysis & Business Insights (MABI), competitive intelligence (CI), congresses, and external expert (EE) insights to guide the 1-7-5 IBP process.
Lead the development, co-creation, and execution of insights-led brand strategies and tactical plans in collaboration with affiliates.
Ensure strategies are approved and facilitate their successful adoption by affiliates.
Serve as the Commercial Lead for strategically critical workstreams, ensuring affiliate buy-in, driving strategic initiatives, and facilitating cross-functional team execution of key tactics.
On a rotational basis, spearhead congress-related initiatives including booth-content creation and managing affiliate touchpoints.

Requirements

Pharmaceutical brand experience, including customer-facing activities.
Demonstrated leadership experience in sales and marketing, with familiarity in using Veeva and managing the approval process.
Proficiency in multitasking, prioritizing, and exceptional time management skills.
Excellent written, verbal communication, and interpersonal skills.
Strong attention to detail.
Adept in finance systems and terminology understanding.
Ability to influence others, including those without direct authority.
Capable of working independently and collaboratively within a team.
Acts in accordance with ethical standards, obligations, and legal requirements.

Nice to Have

Experience with cross-functional collaboration in a global or complex organizational setting.
Knowledge of the therapeutic areas of immunology, oncology, neuroscience, or eye care.

Qualifications

Experience in pharmaceutical marketing and sales.
Familiarity with tools such as Veeva.
Understanding of finance systems and terminology.

Benefits & Perks

Comprehensive package including paid time off (vacation, holidays, sick).
Medical, dental, and vision insurance.
401(k) retirement plan.
Participation in short-term and long-term incentive programs.

Working at AbbVie

AbbVie is committed to operating with integrity, driving innovation, transforming lives, and serving the community. The company values diversity and equal opportunity employment, fostering a collaborative and ethical work environment.

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