Associate Director, Marketing

About the Role

Key Responsibilities

• Responsible for all aspects of successful implementation and execution of tactical marketing plans (HCP/PT/CG, including NPP) within budget by managing third-party vendors (creative agencies, media agencies, etc.) to develop multi-channel marketing initiatives to align with overarching brand strategy.
• Develop Key Performance Indicators (KPIs) to evaluate the success of all tactics.
• Collaborate with regulatory, medical, legal, compliance, as well as outside agencies, to develop and implement brand strategies and tactics to drive growth and achieve business goals.
• Manage the development and review of materials in the Veeva PromoMats system.
• Ensure sales force materials are approved for use and communicate with sales force when materials need to be replaced or destroyed.
• Support the development of the annual strategic and tactical marketing plans and corresponding promotional budgets.
• Identify new vendors for cost savings and expanded reach.
• Expand, optimize and execute a multi-channel digital marketing program supporting the identification, education, activation, and engagement of HCP audiences.
• Manage internal and external partners on day-to-day program execution and optimization of web properties and CRM programs.
• Incorporate media plans including paid search, paid social media, third-party media, custom media, and display advertising campaigns.
• Form and maintain strong partnerships with cross-functional teams including product marketing, corporate communications, IT, Sales, Medical, and Access.
• Maintain ownership of web standards, content, and structure for the brand.
• Monitor spending and budget processes, including monthly reporting on forecast vs. actual.
• Manage marketing analytics, insights, and optimizations for digital channels and tactics.
• Stay informed on digital trends and communicate opportunities and insights.

Requirements

• Bachelor's degree; master's degree preferred.
• Orphan or Ultra Rare Disease marketing experience.
• Experience in new product launch and pre-launch market development.
• Prior healthcare marketing experience required; experience in advertising/communications agency a plus.
• Demonstrated leadership skills.
• Minimum of four (4) years of work experience in sales, product marketing, or medical/clinical experience in the pharmaceutical/biotech industry.
• Strong digital marketing understanding.
• Understanding of social media channels and high engagement tactics.
• Experience managing paid advertising programs and budgets.
• Knowledge of data analysis and using data to inform decisions.
• Understanding pharmaceutical regulatory requirements and their impact on marketing.
• Ability to manage multiple projects concurrently on time and within budget.
• Comfortable operating in a fast-paced environment.
• Professional, proactive demeanor with strong interpersonal skills.
• Excellent written and verbal communication skills.

Nice to Have

• Understanding of HCP-specific media channels.

Qualifications

• Bachelor's degree, master's degree preferred.