Associate Director, Marketing

About the Role

Key Responsibilities

• Manage talent to drive employee engagement, development, and retention, ensuring alignment with organizational goals and fostering a culture of continuous growth.
• Assess a market landscape and client challenges to create focused, integrated marketing plans.
• Create strategy for assigned TSP role(s) including messaging, offers, digital buyer journeys, enablement, and promotional plans to drive prospect conversion and revenue growth.
• Work effectively and collaborate closely in a highly matrixed environment with Sales, Product, Research, and global marketing partners to continually align marketing activities and priorities.
• Leverage various centers of excellence.
• Regularly present to senior sales leadership and partners on plans, forecasts, and performance reviews describing marketing initiatives and insights to evaluate and optimize performance.
• Establish KPIs and support the achievement of KPIs, goals, and targets.
• Develop test plans to optimize and innovate marketing programs.
• Coordinate activities and plans with Conferences Marketing, Experiential Marketing, and Global Marketing campaigns.
• Prioritize effectively in a fast-paced environment, while creating a strong team culture and managing four direct reports.

Requirements

• Bachelor's degree required (Business or Marketing preferred).
• 8+ years of direct experience in related B2B marketing roles.
• 4+ years managing a team.
• Ability to effectively present information and respond to questions from senior management, internal stakeholders, and clients.
• Ability to implement and manage marketing plans with a proven track record of success.
• Ability to influence and partner with internal business partners on strategic product objectives and challenges.
• Proven success managing projects with shared service organizations.
• Strong analytical skills and data-driven mindset.
• Excellent communication and collaboration skills.
• Always looking to improve and a get-it-done attitude.

Nice to Have

• Experience developing multi-channel campaigns and buyer journeys for technology and services providers.
• Experience working in a highly matrixed environment.

Qualifications

• Bachelor's degree in Business or Marketing (preferred).

Benefits & Perks

• Competitive salary, generous paid time off policy, charity match program.
• Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP).
• 401K matching, market-leading benefit programs including generous PTO, stock purchase options, and more.