Associate Director Marketing Analytics - Eye Care

About the Role

Key Responsibilities

• Serve as analytics partner to the Glaucoma and Retina teams and offer a wide variety of analytics solutions ranging from reporting and tracking to advanced analytics in support of key business questions and strategies.
• Derive findings and implications from patient analytics to strengthen commercial understanding of market dynamics, brand performance, and key opportunities.
• Serve as a key contributor to the monthly business operations, annual financial forecasting, and brand planning processes, developing fact-based recommendations to optimize performance.
• Determine sub-national drivers of brand performance, providing drill downs and diagnostics to performance dynamics driven by customer behavior.
• Leverage innovative, sophisticated analytic models that address critical issues while meeting business and technical criteria.
• Develop fact-based promotional investment strategies and guide investment decisions to optimize performance and influence business growth.
• Demonstrate a strong understanding of syndicated and proprietary data, data science, and modeling techniques, synthesizing insights into compelling narratives.
• Lead data strategy efforts in partnership with BTS to ensure accurate and reliable EyeCare data assets are incorporated for reporting and analytics.
• Manage and develop direct reports, exposing them to leadership opportunities to accelerate their career growth and maximize team efficiency.

Requirements

• Bachelor's Degree required, with a concentration in marketing, sales, or quantitative analysis preferred.
• 10+ years of relevant experience in quantitative analysis of sales and marketing information, including use in business planning and strategies.
• Experience within the Pharma/Biotech industry is required.
• 3+ years of leadership experience.
• Proven ability to collaborate effectively and influence in a matrixed organization.
• Strong analytical reasoning abilities, business acumen, and problem-solving skills.
• Experience with current methods in Analytics and Machine Learning.
• Advanced experience with third-party pharmaceutical data sources like IQVIA/SHS Sales Data and specialty pharmacy data.
• Deep hands-on expertise in analytical methods and tools, including machine learning, is a plus.
• Advanced communication and influencing skills, comfortable with senior management interactions.
• Strong project management, prioritization, and vendor management skills.
• High motivation, strong work ethic, and positive attitude under tight timelines.

Nice to Have

• Experience with current methods in Analytics and Machine Learning.
• Advanced experience with third-party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA).
• Deep hands-on expertise in analytical methods & tools including machine learning.

Qualifications

• Bachelor's Degree in relevant field.
• 10+ years of experience in quantitative sales and marketing analysis.
• Experience within the Pharma/Biotech industry.
• 3+ years leadership experience.

Benefits & Perks

• Comprehensive package of benefits including paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.