Associate Director, Marketing Insights, Psychiatry

About the Role

Key Responsibilities

• Lead Global Marketing Analytics and Business Insights to facilitate and develop actionable recommendations based on market insights.
• Independently lead Business Insights planning, implementation, communication of results, and alignment of brand strategies and plans.
• Manage all aspects of Business Insights including RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and scope of services.
• Coordinate project planning, set timelines, gain cross-functional team alignment, shape conclusions and recommendations, and present results to Brand Teams, Senior Management, and Vendors.
• Support Global Psychiatry Pipeline Assets across multiple disease states, advising on brand strategy and key initiatives based on data and analytics.
• Enable cross-functional teams to make rapid, informed business decisions by framing and prioritizing critical questions.
• Develop and maintain relationships with cross-functional teams and key affiliates to co-create and execute plans, ensuring consistency in market understanding.
• Identify analytics opportunities proactively to ensure decision-making is based on current, objective insights.
• Contribute to the continuous brand planning process by analyzing market drivers, patient journey, competition, and positioning.
• Incorporate competitive intelligence to anticipate competitor strategies and support market leadership.
• Provide insights on current market dynamics and future evolution to guide clinical programs and launch strategies.
• Lead initiatives to improve APEX data and analytics capabilities.
• Ensure all activities are conducted on time, within budget, and in compliance with financial and ethical guidelines.

Requirements

• BA or BS degree required; advanced degree (MBA, MA, MS) preferred, with a concentration in marketing research, marketing, or social sciences.
• Minimum of 10 years of experience in a marketing analytics function (or 8 years with a PhD or Master’s degree).
• Strong knowledge of key data sources and analytics approaches at the global and country level.
• Experience developing and executing global analytics and research plans.
• Ability to analyze and draw insights from quantitative and secondary data sets.
• Excellent strategic thinking, story-telling, and thought leadership skills.
• Analytical reasoning, intellectual curiosity, strong business acumen, and problem-solving creativity.
• Experience influencing cross-functional, global, and affiliate teams.
• Effective communication skills at all organizational levels.
• Ability to adapt to changing business conditions and foster collaboration across teams.

Nice to Have

• Experience in psychiatry or related therapeutic areas.
• Statistical knowledge.

Qualifications

• Educational background with a BA or BS degree; advanced degrees preferred.
• Experience in marketing analytics, preferably in the healthcare or pharmaceutical industry.

Benefits & Perks

• Comprehensive benefits package including paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.