Associate Director, Marketing Strategy

About the Role

Key Responsibilities

• Work effectively with the ED Marketing Strategy and Director Marketing Strategy SPOC to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for this launch brand
• Establish brand-specific Patient domain expertise, and create engaging brand centered content and concepts for adaption into personalized and tailored experiences
• Share and embed knowledge on best practices to engage HCPs and Patients and change behavior across the full brand lifecycle
• Implement best in class digital marketing strategies that align to brand goals and maximize business results
• Ensure digital plans are appropriately implemented and optimized
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for HCP/Patient, collaborating effectively across strategic partners including CXP&O, NPS, Access, Patient Advocacy, Customer Engagement, and Insights and Decision Sciences (IDS)
• Drive excellence in developing the lead asset for HCP/Patient through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team (CXP&O)
• Provide input and work closely with our HCP/Patient agency (AoR) for brand marketing and partner with Operations to maximize agency relationship(s)
• Collaborate with Product and Global teams on integrated plan and lead asset(s), as appropriate

Requirements

• Bachelor's degree in related field is required; Master of Science and/or MBA preferred
• Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US Market
• Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Strong experience in digital, non-personal promotion, media, and social
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines

Nice to Have

• Rare disease, Non-malignant Hematology or other specialty therapeutic area experience
• Experience in digital strategies and capabilities development

Qualifications

• Bachelor's degree in related field
• Master of Science and/or MBA (preferred)

Benefits & Perks

• The salary for this position is expected to range between $145,600 and $270,400 per year
• Performance-based cash incentive and eligibility for annual equity awards
• Comprehensive benefits package including health, life and disability benefits, a 401(k) with company contribution and match
• Generous time off including vacation, personal days, holidays and other leaves