Associate Director, Marketing Strategy

About the Role

Key Responsibilities

• Lead the planning and execution of results-driven marketing initiatives that align with institutional priorities.
• Work closely with campus stakeholders and guide a skilled team across multiple marketing disciplines to bring complex, integrated campaigns to life.
• Balance high-level strategy with hands-on oversight of deliverables and timelines.
• Develop and implement comprehensive marketing strategies and plans to support the University brand, enrollment, advancement, reputational, and rankings initiative goals.
• Gather insights for making data-driven decisions in collaboration with campus partners.
• Conduct surveys, analyze data received, and research industry best practices.
• Refine marketing approaches as appropriate.
• Direct University social media marketing strategies and tactics, including responses to crisis and emergency incidents on digital channels.
• Provide daily guidance and direction to supporting digital marketing and social media professionals.
• Hire, train, and assign tasks to team members, coaching, mentoring, and evaluating performance.
• Oversee the University's video marketing strategy, including review and approval of creative concepts, providing direction, and ensuring content adheres to brand standards and timelines.
• Create strategic advertising plans and manage paid media vendors, agencies, and optimization strategies.
• Review advertising analytics and reports, and recommend and implement adjustments.

Requirements

• Bachelor's Degree in Communications, Marketing, or related field.
• Minimum of 4 years of marketing analysis and strategy design experience.
• At least 3 years of supervisory experience.
• Strong understanding of marketing, social media management and strategy, including crisis management and executive communications.
• Strong understanding of paid media and digital advertising.
• Working knowledge of KPIs, digital analysis, and reporting.
• Understanding of integrated marketing and how various offline/online channels work together.

Nice to Have

• Master's degree.
• Experience in higher education.
• Proficiency in Google Docs, Airtable, Slack, and Sprout Social or similar social media management tools.
• Familiarity with Google Analytics and Google Data Studio.
• Strong understanding of user-generated content management, content marketing, and reputation management.

Qualifications

• Bachelor's Degree in Communications, Marketing, or related field.
• 4 years of marketing analysis and strategy design experience.
• 3 years of supervisory experience.

Benefits & Perks

• Flexible scheduling options determined by role.
• Medical, prescription drug, vision, dental, life, and long-term disability insurance options.
• An outstanding 10% employer contribution to your retirement plan.
• Generous paid time off, including vacation, sick leave, community service day, and 19 paid holidays.
• Tuition remission for employees and eligible family members.
• Employee wellness programs and incentives.
• Additional benefits including parental leave, employee assistance program, fitness center membership, and access to Bucknell ID card perks.