Associate Director, Marketing Strategy - Immunology

About the Role

Key Responsibilities

• Work effectively with the ED Marketing Strategy SPOC, Marketing Director(s), and the HCP/DTC Marketer(s) to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for a growth brand.
• Establish brand-specific HCP domain expertise, and create engaging brand centered content and concepts for adaption into personalized and tailored experiences.
• Share and embed knowledge on best practices to engage HCPs and change behavior across the full brand lifecycle.
• Implement best in class professional promotion and digital marketing strategies that align to brand goals and maximize business results.
• Ensure field engagement plans are appropriately implemented and optimized.
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve product strategies and objectives.
• Support and deliver the HCP integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for HCP team, collaborating effectively across strategic partners including Customer Engagement, Clinical Educators, TLLs, Training, Congress Management, Customer Experience Planning and Optimization (CXP&O), NPS, Access, Communications.
• Drive excellence in developing the lead assets for HCPs (e.g. iCVA) through domain expertise to enable adaptation across the end-end experience, partnering closely with the CXP&O team.
• Provide business requirements and input into selecting the agency (AoR) for brand marketing and partner with Operations to maximize agency relationship(s).
• Collaborate with customer facing teams, training and general management team on integrated plan and lead asset(s), as appropriate.

Requirements

• Bachelor's degree in a related field.
• Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare.
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US Market.
• Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred.
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global.
• Strong experience in personal promotions and field engagement required.
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders.
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines.

Nice to Have

• Immunology or other specialty therapeutic area experience.

Qualifications

• Bachelor's degree in a related field.

Benefits & Perks

• Salary range between $145,600 and $270,400 per year, determined based on skills and experience.
• Performance-based cash incentive and eligibility for annual equity awards.
• Comprehensive benefits package including health, life and disability benefits.
• 401(k) with company contribution and match.
• Generous time off including vacation, personal days, holidays and other leaves.