Associate Director, NP and PA Marketing

About the Role

Key Responsibilities

• Design and implement an integrated NP/PA strategy & engagement plan that aligns with the broader business unit strategy and supports brand objectives.
• Develop tailored messaging and engagement tactics that resonate with the unique roles of NPs and PAs in patient care.
• Gather and apply targeted insights specific to NPs and PAs, informing a personalized and effective engagement strategy.
• Lead the development, deployment, and optimization of a content strategy and channel mix that addresses NP/PA needs, including APP-facing product content.
• Ensure content relevance and impact by creating resources that align with both clinical and practical aspects of NP/PA roles.
• Serve as the primary point of contact for Oncology Clinical Educator and Nurse Educator teams to ensure synchronized execution and resource alignment.
• Collaborate with cross-functional teams to drive consistent, coordinated delivery across digital, field, and educational channels.
• Continuously monitor engagement performance, gathering insights to optimize NP/PA strategies, content, and resource allocation.
• Utilize performance data to refine messaging, adjust channel mix, and enhance engagement effectiveness across NP and PA audiences.

Requirements

• Bachelor's degree required; advanced degree in business or life sciences preferred.
• Marketing experience required.
• Oncology experience preferred.
• Exceptional communication and analytical skills, with a focus on high-impact execution and results.
• Proven success in customer-centric marketing strategy development and cross-functional leadership.
• Ability to travel up to 33%.

Nice to Have

• Oncology experience.

Qualifications

• Bachelor's degree (required).
• Advanced degree in business or life sciences (preferred).

Benefits & Perks

• A supportive, future-focused team with opportunities for growth and career development.
• A well-crafted rewards package recognizing contributions and amplifying impact.
• Health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks' gender-neutral parental leave.