Associate Director of Creator Marketing

About the Role

Key Responsibilities

• Define Verizon's overall influencer marketing strategy and establish core principles, systems, workflows, and practices for industry-leading creator partnerships and campaigns.
• Partner with Verizon teams, influencer agencies, and creators to develop innovative creative concepts that achieve brand and business objectives.
• Develop strategy and operational processes to ensure creator content fuels Verizon's holistic content ecosystem across paid, owned, and ATL channels.
• Lead a team of Creator Strategists and manage hundreds of influencer marketing campaigns aligned with campaign goals and target audiences.
• Collaborate with brand social, marketing activation, media, and analytics teams to integrate influencer strategies into larger omnichannel campaigns.
• Build and maintain relationships with cross-functional leaders to ensure alignment on influencer/creator marketing efforts.
• Oversee relationships with Verizon's influencer agency-of-record to push creative and strategic initiatives.
• Develop measurement approaches with agencies and internal teams to track, analyze, and report social and influencer KPIs, turning data into insights for optimization.
• Allocate resources effectively across team members and agency partners to maximize ROI and ensure consistent execution.
• Educate and inspire Verizon's marketing organization on the latest trends, creator perspectives, and competitive intelligence to increase marketing fluency.

Requirements

• Bachelor's degree or four or more years of work experience.
• Eight or more years of relevant experience, demonstrated through work, military experience, or specialized training.
• Direct experience in influencer marketing at a creative/creator/social agency, client, platform, or talent agency.
• Experience building or transforming a creator/influencer marketing practice from the ground up.
• Strong leadership skills and ability to manage multiple projects in a fast-paced environment.
• Expertise in the influencer marketing tech stack and key software tools.
• Strong knowledge of affiliate marketing and connecting brands with creators to drive sales.
• Proven success managing social/digital campaigns across platforms like Instagram, TikTok, YouTube, and Twitter.
• Ability to craft strategic POVs on industry topics and communicate them clearly.
• Sound business ethics and confidence in front of audiences.
• Ability to work independently with minimal guidance.

Nice to Have

• Bachelor's degree in a related field.
• Experience with building and managing social marketing programs for blue-chip brands.
• Experience in social media judgment and content optimization for engagement.
• Knowledge of industry-related trends and ability to deliver strategic insights.

Qualifications

• Educational background includes a Bachelor's degree or equivalent work experience.
• Minimum of 8 years of relevant experience in influencer marketing or related fields.

Benefits & Perks

• Health and wellness benefits including medical, dental, vision, disability, and life insurance.
• Additional benefits such as AD&D insurance, pet insurance, identity theft protection, and group home & auto insurance.
• Matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays, and up to 6 personal days per year.
• Parental leave, adoption assistance, tuition assistance, and other incentives.
• Vacation days starting at up to 15 days per year, increasing with service.
• Compensation varies based on location, skills, and experience, with potential for incentive-based earnings.