Associate Director of Marketing, High School

About the Role

Key Responsibilities

• Shape and communicate a clear, competitive vision for the High School portfolio that aligns with Macmillan Learning's overall strategy.
• Lead the discovery and application of market research to inform product development, strengthen competitive positioning, and anticipate emerging opportunities.
• Work closely with product, program management, and sales to ensure marketing strategies reflect evolving classroom needs and market conditions.
• Guide long-term strategy to keep the portfolio relevant and competitive by monitoring trends, competitor activity, and embracing new technologies including AI.
• Manage marketing for cross-discipline initiatives such as programmatic Platform strategy, campaigns, and sales enablement strategies.
• Ensure divisional initiatives serve as benchmarks for quality, innovation, and results across the High School marketing function.
• Travel to campus, company meetings, conferences, and events to support marketing initiatives.
• Meet with faculty, prepare/deliver presentations, and answer product questions to support customer engagement.
• Hire, coach, and develop high school discipline marketing managers, fostering a culture of accountability, innovation, and continuous improvement.
• Provide strategic direction and feedback on campaign planning, and equip the team with marketing skills and AI-supported tools.
• Drive planning and execution of integrated marketing campaigns to increase speed, reach, and impact.
• Identify opportunities to reuse, adapt, and optimize campaign assets across channels and disciplines.
• Collaborate with shared services teams to streamline workflows, improve efficiency, and expand campaign capacity.
• Establish and monitor KPIs to assess campaign effectiveness and interpret performance data to guide strategic adjustments.
• Foster a culture of measurement and learning to ensure marketing strategies remain agile and evidence-based.

Requirements

• Bachelor's Degree.
• 5+ years of experience in marketing campaign execution.
• Experience successfully communicating and presenting on complex topics to diverse stakeholders.
• Demonstrated results from thinking creatively and strategically.
• Experience working collaboratively across various departments and groups.
• Ability to travel up to 10 weeks per year.
• Strong business perspective and ability to align actions with larger company strategy.
• Ability to manage conflicting priorities with objectivity and tact.
• Prior employee management and development experience.

Nice to Have

• Masters degree.
• Prior experience in K-12 (preferably high school) education, publishing, or educational technology.
• Ability to inspire and align cross-functional collaboration and support.
• Proficient in Microsoft Office, Google Business Suite, Marketo, Asana, Salesforce, and PowerBI.
• Familiarity with AI-supported marketing workflows, tools, and analytics.
• Passion for emerging marketing technologies.
• Experience in designing, implementing, and monitoring results from sales/marketing campaigns.

Qualifications

• Bachelor's Degree
• 5+ years of experience in marketing campaign execution

Benefits & Perks

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day, Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance