Associate Director of Marketing - Litigation

About the Role

Key Responsibilities

• Develop and execute marketing and business development plans for assigned practice groups, industries, and individual partners in conjunction with practice group leaders and the Director of Marketing.
• Act as a thought leader to practice group leadership and partners on marketing best practices to build brand, aid client development, and cultivate new business opportunities.
• Collaborate across marketing departments and stakeholders on practice-specific strategies, initiatives, projects, and client development opportunities.
• Lead the marketing budget for assigned practice groups, guiding strategy in budget deployment to maximize brand and client development opportunities.
• Support lateral partner integration by acting as the marketing liaison to accelerate onboarding and integration into the firm.
• Manage all aspects of Litigation department marketing activities for assigned practice groups, including creating annual budgets and marketing plans.
• Lead and oversee marketing staff to execute plans, projects, events, and respond to ad hoc requests.
• Develop marketing materials such as qualifications, pitch decks, experience lists, website content, and related materials.
• Oversee responses to RFPs/RFIs in collaboration with the Pitch & Proposal team.
• Execute firm-sponsored and industry participation events, sponsorships, client dinners, and related activities.
• Lead strategy development and execution of directory and awards submissions.
• Develop and implement thought leadership initiatives including speaking engagements, webinars, blogs, and whitepapers.
• Monitor industry trends and client needs to create institutional clients through cross-selling services and practice groups.
• Collaborate with Communications on brand and marketing campaigns and PR/media requests.
• Advocate for the use of firm technologies such as CRM and experience management databases to support client and business development.
• Provide leadership, guidance, and mentorship to attorneys and staff, ensuring a motivated team effort.
• Support professional development, participate in hiring, performance reviews, and employee lifecycle events.

Requirements

• Proficiency in Microsoft Office suite, iManage, and other firm applications after orientation.
• Ability to work extended and/or weekend hours as required.
• Ability to travel as needed.
• Bachelor's degree.
• 8+ years of applicable experience in sales and/or marketing roles, including 4+ years of management experience, with some at the senior level preferred.
• Proficiency in the use of CRM tools.

Nice to Have

• Advanced degree in a related field.
• Significant prior experience in sales and marketing organizations.
• Prior experience in a professional services organization and/or law firm.
• Supervisory experience.

Qualifications

• Bachelor's degree.
• 8+ years of relevant experience in sales and/or marketing roles.
• 4+ years of management experience, some at the senior level.

Benefits & Perks

• Competitive compensation package with an expected annual pay range of $225,000 - $265,000, dependent on location and experience.
• Elective benefits including medical, dental, vision, health savings accounts, flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care, and parental support benefits.
• Firm-paid life insurance, AD&D, LTD, short-term medical benefits.
• 25 days of Paid Time Off (PTO) and 10 paid holidays annually.
• Generous parental leave and fertility benefits.
• Detailed benefit orientation for new employees.