Associate Director of Marketing Strategy

About the Role

Key Responsibilities

• Support the Museum's mission, values, vision, and core commitment to visitor experience, community engagement, and institutional relevancy.
• Contribute to and support the OMCA strategic plan, annual priorities, and initiatives such as diversity advancement.
• Participate in fostering a positive organizational culture based on mutual respect, cooperation, and openness to diverse perspectives.
• Create and implement a comprehensive and integrated digital strategy in collaboration with the Senior Director and stakeholders.
• Plan, develop, and execute digital marketing and engagement activities to support museum enterprises and drive revenue from exhibitions, programs, memberships, donations, digital projects, and other revenue streams.
• Create effective, brand-specific approaches to owned digital properties through hands-on work, mentorship, and guidance.
• Develop optimization and enhancement roadmaps for websites, apps, social platforms, and other owned properties, incorporating user needs, best practices, and technological capabilities.
• Collaborate with the Director of IT to plan and implement website projects focusing on user experience and design, ensuring adherence to brand standards and support for e-commerce goals.
• Oversee the SEO/SEM strategy to ensure platforms are optimized for organic and paid search discoverability.
• Develop and execute email marketing strategies targeting segments to support revenue goals.
• Define digital KPIs, monitor performance, and evaluate the success of digital efforts, providing regular reports.
• Ensure digital engagement efforts are integrated with marketing and advertising programs and leverage analytics for optimization.
• Manage the digital strategy budget in collaboration with senior leadership.
• Provide team leadership, mentorship, and manage performance and priorities of direct reports.
• Participate in cross-functional teams to support museum goals.

Requirements

• 7+ years of related experience in digital marketing or strategy.
• 3+ years of supervisory or management experience.
• Ability to deliver results, facilitate, influence others, and solve problems.
• Outstanding verbal and written communication skills.
• Experience working within and managing brand guidelines.
• Significant experience leveraging digital marketing and engagement strategies to deepen visitor engagement, expand audiences, and drive revenue.
• Experience overseeing complex website development projects and mobile-first practices.
• Ability to optimize websites for audience engagement and e-commerce.
• Advanced knowledge of web development platforms and content management systems.
• Proficiency in front-end web development skills including HTML and CSS.
• Knowledge of SEO/SEM principles including keyword research and content optimization.
• Experience managing email and social media campaigns, understanding digital advertising and content marketing best practices.
• Demonstrated ability to leverage data analytics, with advanced knowledge of Google Analytics, Tag Manager, and Data Studio.
• Proficiency with social media and email marketing platforms and analytics.
• Experience with project management techniques.
• English language proficiency; second language (Spanish or Mandarin) desirable.
• Proficiency in Adobe Creative Suite and MS Office/Google apps.

Nice to Have

• Second language proficiency, particularly Spanish or Mandarin.

Qualifications

• Educational background is not explicitly specified but implied to require significant professional experience in digital marketing and management.

Benefits & Perks

• Salary of $101,650.
• Equal employment opportunity and accommodations for disabilities.