Associate Director, Omnichannel Marketing

About the Role

Key Responsibilities

• Partner closely with brand leads to understand strategic imperatives and translate them into aligned, omnichannel engagement plans, sharing channel recommendations and guiding investment decisions.
• Ensure all omnichannel activities support brand-led strategy and customer engagement priorities.
• Guide brand teams on available tools, best practices, and channel opportunities to enhance market effectiveness.
• Lead the operational deployment of omnichannel programs, including digital and field-triggered campaigns.
• Coordinate across functional teams such as Marketing, Sales, Commercial Operations, and Analytics to ensure successful campaign implementation and collaborate on MLR approval of digital assets.
• Support internal upskilling by developing training content and frameworks for omnichannel best practices.
• Stay current on emerging digital engagement technologies and recommend relevant tools to improve campaign performance and customer experience.
• Evaluate opportunities to test and scale advanced capabilities like AI-driven refinements and modular content.
• Measure campaign effectiveness against KPIs and objectives, providing insights for iterative planning and improved engagement.
• Ensure all tactics comply with regulatory, legal, and privacy standards, acting as liaison to PromoMats/MLR teams for digital materials and HCP communications.

Requirements

• Bachelor's degree required; advanced degree (MBA or equivalent) preferred.
• 6+ years of pharmaceutical or biotech industry experience, with at least 3 years in omnichannel marketing, digital engagement, or commercial operations.
• Strong understanding of HCP engagement trends, campaign orchestration, and digital marketing platforms.
• Experience with CRM and marketing automation systems such as Veeva, HubSpot, or Salesforce Marketing Cloud, as well as analytics dashboards and media performance tools.
• Experience developing customer engagement journeys, segmentation, and personalized engagements.
• Ability to analyze data, interpret insights, and make data-driven decisions.
• Proven ability to drive alignment and execution across cross-functional, matrixed teams.
• Strong project management skills with the ability to manage multiple initiatives and prioritize effectively.
• Demonstrated adaptability and agility in a fast-paced, evolving commercial environment.
• Excellent communication and presentation skills, with the ability to influence without authority.

Nice to Have

• Experience with emerging digital engagement technologies such as AI-driven tools and next best action capabilities.
• Experience in the biopharmaceutical industry with a focus on Critical Care and Infectious Diseases.

Qualifications

• Bachelor's degree (required).
• Advanced degree (MBA or equivalent) preferred.

Benefits & Perks

• Not explicitly specified in the description.