Manager, Omni Commerce/Shopper Marketing

Kellogg's

Cincinnati, OH

Full Time

Senior

103k-136k

10 days ago

Job Description

About the Role

As a Manager of Omni Commerce for Albertsons at Kellanova, you will develop strategies and plans for seamless, rich experiences at the moment-of-purchase, both digitally and physically. Your expertise in retailer media and in-store activation will be crucial in creating, selling, and executing an annual plan, optimizing investment across all shopper touchpoints. This role involves collaboration with external stakeholders, key retailer partners, agencies, and internal partners in Omni COE, Sales, Coupon COE, Shopper Insights, Finance, Brand Marketing, and Category Strategy. This is a fully remote position.

Key Responsibilities

Take ownership of your business by leading the development and execution of commercial business plans across national and division that mutually deliver against customer and sales objectives.
Provide best-in-class omni experience regardless of where or how the shopper shops.
Develop purpose-driven, integrated plans grounded in insights and customer growth opportunities.
Drive alignment with Sales, Category Teams, and Retailers to ensure successful implementation of strategy and commercial plans.
Provide analytical guidance around channel trends, investment strategy, and sales metrics.
Review results and recommendations to enhance plans and improve ROI.
Manage an Omni Commercial budget and lead post-program and post-campaign analysis to determine overall effectiveness.
Refine budget allocation based on key learnings and insights.

Requirements

Bachelor's Degree or equivalent experience.
Significant CPG industry sales, marketing or strategy experience with a manufacturer or retailer.
Experience with customer negotiations at management levels.
Experience communicating complex and/or detailed information to multiple audiences in both written and verbal methods.
Experience in developing marketing, sales, or communication strategy and plans.
Prior exposure and/or experience with eCommerce.
Experience with digital marketing and retailer media planning.

Nice to Have

Experience with digital marketing and retailer media planning.

Qualifications

No additional formal qualifications specified beyond a Bachelor's Degree or equivalent experience.

Benefits & Perks

Medical, dental, vision, life, accidental death & dismemberment insurance.
Employee assistance program.
Short-term disability coverage.
Long-term disability insurance.
Voluntary income protection benefits such as supplemental life and accident insurance.
401(k) plan with company contributions.

Working at Kellogg's

At Kellanova, we are driven by our vision to be the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and passionate people. Our culture celebrates boldness, empowers our people to challenge the status quo, achieve results, and win together. We focus on Equity, Diversity, and Inclusion (ED&I) to build a culture of belonging where all employees are inspired to share their talents and ideas. We strive to provide an inclusive work environment and embrace diverse talent.

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