SVP - OMNICHANNEL

About the Role

Key Responsibilities

• Lead digital product strategy and execution across retail, hospitality, casino, and entertainment touchpoints, ensuring alignment with business priorities and guest experience goals.
• Coordinate a cross-functional leadership team responsible for product, growth, AI/data, innovation, R D, and operations.
• Own and drive delivery of the HRX product roadmap, including initiatives like a new booking engine, eCommerce replatforming, mobile app modernization, a unified guest data platform, and AI personalization.
• Lead a transition to product-focused development, implementing consistent practices, dedicated prioritization, and UX-centered delivery.
• Work cross-functionally with IT, Finance, Legal, and Security to ensure effective execution, budget alignment, vendor coordination, and compliance.
• Define and implement product performance indicators and success measures, using data to guide improvements and resource allocation.
• Advocate for the product vision and innovative thinking throughout the organization, involving stakeholders through storytelling and clear communication.
• Help define the structure and vision for a Digital Innovation Office, integrating product leadership into broader strategic and operational frameworks.
• Manage digital channel strategy and roadmap, including the digital ecosystem, UX/UI strategy, and omnichannel personalization use cases.
• Collaborate with the data platform team to build a clean, known customer database and deliver seamless end-to-end digital experiences across channels.
• Drive continuous improvement of existing channels to maintain relevance and competitiveness, including digital innovation and experiments.
• Lead the overall consumer funnel and lifecycle, building an ecosystem to increase customer lifetime value.
• Coordinate with finance to handle planning, budgeting, and forecasting processes.

Requirements

• Bachelor's degree or equivalent experience and/or Master's Degree or equivalent experience in marketing, business, computer science, or related field.
• 10+ years of experience in digital transformation, digital marketing, eCommerce, or related fields at a consumer-facing company.
• 5+ years of leadership experience leading cross-functional teams.
• Extensive experience with omnichannel digital marketing and personalization initiatives.
• Experience managing large-scale transformation projects, with familiarity in project management tools like JIRA.
• Outstanding leadership skills with the ability to mentor and influence teams and collaborators at all levels.
• Demonstrated capability to develop and implement digital strategies that foster business growth and improve customer engagement.
• Excellent written and verbal communication skills, capable of explaining complex concepts in business terms.
• Strong analytical skills to measure program efficiency and drive data-informed decisions.
• Ability to promote agile working methods, drive collaboration, and manage organizational change.
• Deep understanding of consumer-facing digital platforms across mobile, web, and commerce, ideally in hospitality, entertainment, or retail.
• Experience leading multi-disciplinary teams spanning product, UX/UI, engineering, AI/data, or innovation.
• Ability to lead change in legacy or project-based organizations, introducing scalable product practices.
• Comfort navigating technical discussions and executive strategy.
• Familiarity with modern digital product frameworks (agile, product ops, road mapping, experimentation).
• Must acquire and maintain all licenses/certifications per Federal, State, and Gaming Commission.
• Must successfully pass background check.
• Must be twenty-one (21) years of age.

Nice to Have

• Experience supporting or crafting a Digital Innovation or Transformation Office.

Qualifications

• Bachelor's degree or equivalent in relevant fields.
• Master's degree or equivalent preferred.