Senior Digital Experience Manager

About the Role

Key Responsibilities

• Collaborate with cross-functional partners to achieve campaign delivery and translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.
• Develop and document requirements and guide the implementation and delivery of digital omnichannel campaigns (e.g., email, display, social, SMS).
• Facilitate communication between brand teams, technical/content delivery teams, and agency teams to ensure on-time and flawless deployment of campaigns.
• Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution.
• Champion the adoption, design, expansion, and measurement of omnichannel marketing programs targeting healthcare professionals and consumers.
• Ensure omnichannel marketing plans are measurable and that campaigns, tactics, and journeys are configured to properly measure key performance indicators and high-value actions.
• Partner with analytics teams on measurement and cycle insights back to future marketing campaigns to help achieve desired outcomes.
• Advocate for the use of customer insights, signals, and data to optimize customer experience, personalize marketing efforts, and improve engagement.
• Stay up to date with industry trends and emerging marketing technologies to drive innovation within campaigns.
• Support the use of standard service delivery tools, platforms, and processes with cross-functional partners.
• Identify and escalate needs and opportunities for process enhancement and operational support.
• Identify and remediate quality issues in a timely manner.

Requirements

• Bachelor's Degree in Marketing, Business, or related field.
• Minimum of 10 years of experience in channel marketing, marketing operations, project management or similar functions.
• Experience in documenting business and technical requirements and managing and executing successful omnichannel marketing campaigns.
• Proficiency in project management and marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
• Familiarity with martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.
• Experience developing collaborative and productive relationships with key stakeholders in a matrixed setting.
• Project management skills with the ability to manage multiple projects simultaneously.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Excellent communication, presentation, and interpersonal skills.

Nice to Have

• Master's Degree preferred.
• Agile experience preferred but not required.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 10+ years of relevant experience.

Benefits & Perks

• Competitive Salary
• Learn more about the comprehensive benefits program GSK offers US employees (referenced in the original description).