Associate Director, Patient Marketing

Sanofi

Cambridge, MA

Full Time

Director

147k-212k

about 1 month ago

Job Description

About the Role

Sanofi Rare Diseases has modernized a successful 30+ year rare disease business model to be positioned to deliver new therapies over the next 5 years and maintain their leadership position in the pharma environment. The Associate Director, Patient Marketing will play a critical role in maintaining Sanofi's leadership in and commitment to Rare Disease, driving Sanofi towards their mission of delivering a personalized, optimized patient experience and improving patient outcomes. This role involves providing patient engagement expertise across multiple launches, working within a collaborative, innovative global healthcare company committed to transforming lives through science and patient-centered care.

Key Responsibilities

Create tailored and actionable omnichannel customer engagement strategies.
Understand patient unmet needs regarding engagement.
Create a robust and holistic view of the customer journey, including stakeholder mapping and influence network.
Determine critical moments and barriers in the patient journey and develop content to overcome those barriers.
Collaborate cross-functionally to align objectives with brand strategy.
Design a hyper-personalized modular content plan that is relevant, unified, and customized for target audiences.
Establish clear objectives and metrics to measure customer value, tracking KPIs, performance analytics, and ROI by channel.
Continuously optimize engagement strategies and identify new ways to improve patient education and engagement.
Develop content for Patient Education Programs and PSS-led programs, focusing on modular and interactive content for launches.
Lead and execute the 1Rare Patient ambassador program, including developing a program for alpha-1.
Serve as the PSS liaison for 1Rare initiatives rolled out to sales.
Lead and execute patient advisory boards.

Requirements

5-7 years of experience in the pharmaceutical industry.
Successful track record of strategic decision making, innovation, problem-solving, and navigating uncharted territory.
Demonstrated expertise in patient experience.
Bachelor's degree in marketing, business, technology, life sciences, or related area.
Ability to travel 25% within the US.

Nice to Have

MBA strongly preferred.

Qualifications

Bachelor's degree in marketing, business, technology, life sciences or related area
MBA (preferred)

Benefits & Perks

Health insurance
Parental leave (at least 14 weeks, gender-neutral)
Supportive, future-focused team environment
Opportunities for career growth and development
Comprehensive rewards package

Working at Sanofi

Sanofi is an innovative global healthcare company committed to transforming lives through science, collaboration, and a patient-centered approach. They value diversity, support career growth, and prioritize employee wellbeing with comprehensive health and wellness benefits.

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