Associate Director, Patient Marketing and Engagement

Argenx

Boston, MA

Full Time

Director

17 days ago

Job Description

About the Role

The Associate Director, Patient Marketing and Engagement at argenx will lead the development and execution of patient-centered strategies to empower, educate, and activate patients with rare autoimmune conditions and their caregivers. This role involves partnering cross-functionally with various teams and external agencies to deliver impactful campaigns that build awareness, foster community connection, and ensure brand pull-through. The position supports argenx's mission to innovate in immunology and deliver medicines that improve patient lives, particularly through their pipeline of autoimmune disease treatments like VYVGART.

Key Responsibilities

Support brand indication lead in shaping and delivering patient-focused strategies, storytelling, and positioning aligned to brand and disease state priorities
Design and implement content and channel strategies that deliver personalized, timely, and clear communications across digital, social, and in-person channels
Lead disease awareness and education initiatives; build relationships with patient and caregiver communities, advocacy groups, and thought leaders to co-create meaningful solutions
Partner with Commercial Insights to translate patient journey insights into actionable strategies; measure campaign effectiveness and optimize tactics to improve patient experience and outcomes
Work closely with Legal, Regulatory, and Medical Affairs to ensure compliant review and approval of patient-facing tactics and materials
Manage agency partners to deliver high-quality tactics on time and within budget; track and manage patient engagement budget with accountability for spend and ROI
Represent the voice of the patient across the organization, influence without authority, and mentor junior marketers within the Patient Marketing Community
Support time management and coordinate activities in a remote position with travel approximately 30-40%

Requirements

BS/BA degree (science or business degree preferred); advanced degree a plus
8-10 years of experience in pharmaceutical/biotech marketing or relevant commercial experience
Experience in rare disease, consumer or HCP marketing, omni-channel media preferred
Action-oriented with brand launch experience, strong project management skills, and organizational skills
Strong communication, presentation, and facilitation skills
Ability to communicate with empathy and form partnerships with cross-functional and external vendor partners
Ability to thrive in a fast-paced entrepreneurial environment, prioritize effectively, and work independently
Strong understanding of legal and regulatory environment in the pharmaceutical industry
Agility and proven ability to influence without authority

Nice to Have

Experience in rare disease, consumer or HCP marketing, omni-channel media

Qualifications

Bachelor of Science or Bachelor of Arts degree
8-10 years of relevant experience in pharmaceutical or biotech marketing

Working at Argenx

argx is committed to an inclusive environment, welcoming all applicants without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or other protected characteristics. The company values innovation, collaboration, and a fast-paced entrepreneurial spirit, aiming to inspire and grow its people, partnerships, and science.

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