Associate Director, Product Communications

About the Role

Key Responsibilities

• Support the development and implementation of integrated communications plans for the launch of Insmed's late-stage candidate and a potential new indication for its approved medicine, including patient- and HCP-facing disease awareness programs and integrated brand campaigns.
• Identify and prepare patient ambassadors to share their stories through earned media, digital content, and events.
• Complete media relations activities around clinical data, medical congresses, and regulatory achievements, including press material development, spokesperson prep, interview coordination, media monitoring, and reporting.
• Partner closely with cross-functional teams (Commercial, Investor Relations, Medical Affairs, Market Access, Regulatory, and Legal) to ensure cohesive messaging, strategic alignment, and compliant content.
• Serve as a trusted communications advisor on global teams, driving alignment across regions and functions.
• Contribute to issues preparedness and response efforts related to product communications.
• Integrate product achievements and news into corporate social media and digital content plans in partnership with the Corporate Communications team.
• Collaborate with Internal Communications to deliver timely, engaging updates to employees on product developments.
• Monitor media response and sentiment to optimize campaign messaging and ensure sensitivity to patient privacy and tone.
• Oversee agency activity and track associated budgets.
• Maintain strong knowledge of assigned brands, therapeutic areas, driven dynamics, and collaborator priorities to inform content and strategy.

Requirements

• Bachelor's Degree required; Master's Degree a plus.
• 8+ years of experience in healthcare communications, preferably in the pharmaceutical or biotech industry.
• Support for product launches and disease awareness campaigns.
• Strong understanding of FDA regulations and healthcare compliance environment.
• Exceptional written, verbal, and interpersonal communication skills.
• Ability to handle multiple priorities in a fast-paced, matrixed environment.
• Strategic problem solver with hands-on execution capability and strong attention to detail.
• Skill in simplifying complex data for different audiences.
• Demonstrated track record of patient-centered thinking.

Nice to Have

• Experience supporting successful product launches in healthcare or biotech industries.
• Knowledge of digital content and social media strategies.
• Experience working with cross-functional teams in a global environment.

Qualifications

• Bachelor's Degree (required)
• Master's Degree (a plus)

Benefits & Perks

• Flexible approach to how we work
• Health benefits and time-off plans
• Competitive compensation package, including bonus
• Equity Awards (Long-Term Incentives)
• Employee Stock Purchase Plan (ESPP)