Associate Director, Product Marketing

About the Role

Key Responsibilities

• Lead strategy and execution for personalization and dynamic content discovery initiatives across all of our marketplaces.
• Collaborate cross-functionally with Product, Data Science, BI, Finance, Martech, and Web teams to deliver approximately 75 features annually.
• Drive A/B testing strategies and leverage quantitative and qualitative data to inform hypotheses and measure impact on KPIs such as Recognized Revenue, iLTR, and iLTV.
• Integrate test learnings into go-to-market plans to optimize marketing surfaces for revenue growth.
• Champion customer delight through seamless content discovery enhancements.
• Participate in strategic discussions and ensure alignment on innovation priorities with senior leadership.
• Manage multiple projects simultaneously in a dynamic environment while maintaining high attention to detail.

Requirements

• Bachelor's degree in Marketing or related field.
• 8+ years' experience in Marketing, Product Marketing, or similar roles.
• Strong knowledge of our ecosystem and digital shopping experiences.
• Proven ability to manage complex projects cross-functionally.
• Data-driven mindset; experienced with marketing metrics and optimization.

Nice to Have

• MBA or advanced degree is a plus.
• Experience influencing senior leaders and operating both strategically and tactically.
• CMS experience.
• Experience with Agile development practices.
• A creative thinker passionate about delivering innovative customer experiences.
• Adept at navigating ambiguity and inventing scalable processes in fast-paced environments.
• Exceptional written and verbal communication skills.

Qualifications

• Master's degree (preferred but not required).
• Bachelor's degree required.