Senior Product Marketing Manager

Adobe

San Francisco, CA

Full Time

Senior

121k-213k

1 day ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The role of Senior Product Marketing Manager involves leading the refinement of offerings and user experience on the web-based Photoshop product, working closely with multiple teams to grow our creator user base and develop marketing strategies that resonate with content creators.

Key Responsibilities

Cultivate in-depth knowledge regarding creators of content and the image editing field, specifically honing in on growth drivers and generative AI imaging solutions. Analyze market and competitive trends to identify new ways of reaching our creator target audience.
Refine target audience definitions, then translate product capabilities into positioning and messaging frameworks that resonate with content creators.
Advocate for the customer via qualitative and quantitative insights to influence product development. Collaborate with product on in-product experiments to improve the experience for content creators and drive user engagement.
Partner with product and go-to-market teams to define and drive comprehensive growth strategies across new and existing user journeys.
Define goals and identify actionable metrics to measure and drive impact for business growth strategies.
Build positive relationships with internal teams across go-to-market, brand, operations, and program management to align on outbound marketing initiatives that drive adoption and engagement.

Requirements

8+ years of expertise in marketing or product management, with a solid foundation in online software or mobile apps, particularly generative AI.
Able to effectively communicate a data-focused and insights driven value propositions and product vision.
Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences both written and verbally.
Analytical and adept at structured thinking and using data to inform decisions.
Collaborative colleague, who can navigate dynamic, matrixed environments.
Passionate about content creation and creators and hands-on experience with Generative AI technologies strongly preferred.
Experience with actively creating and publishing content is required.
Bachelor's degree preferred or equivalent experience in Marketing, Business, Technology, or a related field.

Nice to Have

Hands-on experience with Generative AI technologies.

Qualifications

Bachelor's degree preferred or equivalent experience in Marketing, Business, Technology, or a related field.

Benefits & Perks

Competitive salary range of $120,700 -- $213,400 annually, varying by location and experience.
Potential eligibility for long-term incentives in the form of a new hire equity award.
Additional incentives such as short-term incentives in the form of sales commissions or the Annual Incentive Plan (AIP).

Working at Adobe

We are passionate about empowering people to create and transform digital experiences. Adobe values diversity, inclusion, and equal opportunity, and strives to create an accessible and respectful workplace where new ideas can come from everywhere in the organization.

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