Principal Product Marketing Manager

Adobe

San Jose, CA

Full Time

Senior

141k-250k

1 day ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The role involves leading go-to-market strategies for Adobe Firefly Services, a suite of APIs and tools that accelerate content creation across marketing and creative workflows, with a focus on AI-driven content production and enterprise adoption.

Key Responsibilities

Lead the GTM Strategy: Own and evolve the end-to-end go-to-market strategy for Firefly Services, partnering with product, sales, and marketing to drive ARR and adoption.
Champion the Customer: Conduct in-depth customer research and interviews to uncover high-impact use cases. Be the customer advocate as you drive cross-functional initiatives.
Craft Differentiated Messaging: Develop compelling positioning and messaging that clearly articulates Firefly Services' value and helps this offering stand out in the market.
Drive Pricing & Packaging: Collaborate with Adobe's business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns.
Enable Sales Success: Support our sales teams with impactful collateral and enablement, so they can articulate the value of Firefly Services to customers.
Launch with Impact: Support product launches, ensuring seamless execution and alignment with go-to-market strategies.
Market Intelligence: Stay ahead of trends in generative AI, creative automation, and API ecosystems to inform strategy and planning.

Requirements

10+ years in product marketing, preferably in enterprise SaaS or API-based platforms.
Deep understanding of GenAI API landscape and technical tools used by developers for workflow automation, including familiarity with monetization and business models.
High level of intellectual curiosity and ability to comprehend product technology at multiple layers.
Experience developing positioning, messaging and GTM strategies for enterprise solutions that include applications as well as APIs.
Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions.
Proven experience working closely with enterprise sales teams to support and progress deals.
Exceptional executive presence and presentation skills, with the ability to communicate complex ideas effectively and influence stakeholders.
Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team.
Rock solid analytical problem-solving skill.

Nice to Have

Experience with generative AI, creative automation, and API ecosystems.
Knowledge of monetization strategies and business models related to APIs and enterprise SaaS.

Qualifications

Educational background is not explicitly specified, but extensive experience in product marketing and enterprise SaaS or API platforms is required.

Benefits & Perks

Competitive salary range of $141,200 -- $249,700 annually, varying by location and experience.
Potential eligibility for long-term incentives in the form of a new hire equity award.
Short-term incentives in the form of sales commissions or annual incentive plans.
Inclusive and respectful work environment with access to equal opportunity.

Working at Adobe

Adobe is committed to creating exceptional employee experiences, fostering innovation from all levels, and maintaining a respectful, inclusive workplace that values diversity and equal opportunity.

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