Sr. Product Marketing Manager

Silk

Needham, MA

Full Time

Senior

1 day ago

Job Description

About the Role

We're looking for an Enterprise Sr. Product Marketing Manager to join our fast-growing team and help define how we tell our story in the rapidly evolving world of enterprise cloud storage. This individual will be a key player in shaping product positioning, developing compelling messaging, and enabling our go-to-market success across sales, partners, and customer-facing channels. The role involves partnering closely with product management, sales, and leadership to drive awareness, differentiation, and demand for our solutions. The ideal candidate is self-motivated, thrives in fast-paced startup environments, and has a proven ability to distil complex technology into clear, persuasive narratives.

Key Responsibilities

Develop clear, compelling product positioning and messaging that differentiates our offerings in the cloud storage market.
Create high-impact assets including solution briefs, whitepapers, blogs, case studies, presentations, and web copy.
Equip sales teams with product positioning materials, tools, pitch decks, competitive intelligence, and training that drive pipeline and win rates.
Partner with Product, Marketing, and Sales Leadership to plan and execute product launches, campaigns, and events that drive revenue and product adoption. Measure, learn, and iterate based on qualitative and quantitative results.
Conduct market, customer, and competitive research to inform messaging and strategy.
Represent the company at conferences, webinars, and customer meetings with strong presentation skills and thought leadership.

Requirements

Previous B2B enterprise software product experience and 5+ years working as a Product Marketing Manager.
Experience in Cloud Computing, Infrastructure or Storage.
Exceptional writing skills with a portfolio of clear, compelling, and persuasive content.
Strong presentation and communication skills, comfortable engaging with executives, customers, and industry audiences.
Ability to leverage data—both qualitative and quantitative—to shape and refine marketing efforts and assess effectiveness.
Deep customer empathy to understand customer needs, challenges, and motivations.
Proven ability to orchestrate GTM campaigns and content that captivate target audiences, with strong project management skills.
Self-motivated and able to operate independently in a fast-paced, high-growth startup environment.
Willingness to travel to external meetings, events, and internal summits.
Ability to work in the Needham, MA office on Tuesdays and Thursdays.

Nice to Have

Experience working in a startup or high-growth environment.
Familiarity with the latest trends in enterprise cloud storage and data services.
Experience with public speaking, conferences, and thought leadership activities.

Qualifications

5+ years of experience as a Product Marketing Manager in B2B enterprise software.
Experience in Cloud Computing, Infrastructure, or Storage.

Benefits & Perks

Competitive Salary
Equity
401(k)
Unlimited Paid Time Off
Full Benefits: Medical, Dental, and Vision Insurance
Company provided Life Insurance and Short-Term Disability as well as additional voluntary insurance elections
FSA: Medical and Dependent Care

Working at Silk

Silk makes it possible for organizations to cloud their way. Our culture is characterized by empowerment, positive thinking, boldness, teamwork, and a drive to turn customers into believers. We work together as one, push each other to the limit, and value agility, collaboration, curiosity, and passion. We are headquartered in Needham, Massachusetts, with offices in Israel and team members across the world. Silk is committed to diversity and inclusion, ensuring a welcoming environment for all individuals regardless of race, religion, gender, or disability.

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