Associate Director, Product Marketing - Cryptocurrency & DeFi

About the Role

Key Responsibilities

• Design and implement a comprehensive content marketing strategy that highlights S&P DJI's cryptocurrency and DeFi products. Create high-quality content, including blog posts, whitepapers, case studies, webinars, and educational materials that effectively communicate product features, benefits, and market insights.
• Develop and refine the positioning and messaging for S&P DJI's cryptocurrency and DeFi products. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, including institutional investors, fintech partners, and retail users.
• Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of cryptocurrency and DeFi offerings.
• Conduct market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI's offerings remain relevant and competitive.
• Engage with key partners and clients globally to promote awareness and adoption of S&P DJI's cryptocurrency and DeFi products. Develop tailored marketing strategies to nurture relationships and drive product usage.
• Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments.

Requirements

• 7+ years of professional experience in product marketing within financial services, with a strong focus on cryptocurrency and/or decentralized finance preferred.
• Proven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement.
• In-depth understanding of blockchain technology, cryptocurrency markets, and the product development lifecycle.
• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
• Bachelor's degree (Marketing, Communications, Business, or related field preferred).
• Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively.
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

Nice to Have

• Experience with product launches, go-to-market strategies, and account-based marketing in the cryptocurrency or fintech space.
• Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns.
• Analytical mindset with experience in market research and competitive analysis to inform product positioning.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners.

Qualifications

• Bachelor's degree (Marketing, Communications, Business, or related field preferred).
• 7+ years of professional experience in product marketing within financial services, with a focus on cryptocurrency and/or decentralized finance.

Benefits & Perks

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: Perks for partners and children, including some best-in-class benefits for families.
• Beyond the Basics: Retail discounts, referral incentive awards, and other small perks.