Associate Director, RCA Analytics

About the Role

Key Responsibilities

• Perform deep-dive research to uncover insights into trends across the music industry, competitors, social platforms, streaming services, and listener behavior to inform how new music is released and marketed.
• Leverage data from social platforms and digital marketing campaigns to identify performance trends and audience insights, delivering strategic recommendations that enhance campaign effectiveness and support the label's broader digital and fan engagement strategy.
• Strengthen our understanding of artist fanbases by developing new strategies to collect and analyze psychographic and behavioral data - including interests, brand affinities, platform usage, identity markers, and values - to better acquire, segment, and engage fans.
• Assist in developing data tools and dashboards that integrate streaming, social, and audience data to track artist growth, uncover opportunities, and generate insights that guide both internal strategy and A&R evaluations of potential signings.
• Enhance the label's social analytics capabilities by identifying key data sources, automating data collection processes, and creating tools and reports that surface actionable insights.

Requirements

• 5+ years of experience working with data.
• Experience with SQL, Python, and other programming languages and business intelligence tools such as Tableau and Alteryx.
• A blend of analyst and data developer skills, capable of uncovering insights from complex data and building workflows and dashboards.
• Advanced knowledge of all primary MS Office software and advanced Excel skills.
• Ability to draw conclusions from data and propose effective solutions.
• Passion for the music and entertainment business and a desire to build a career in the industry.
• Excellent communication skills and enthusiasm for collaboration with team members, external partners, and senior management.

Nice to Have

• Experience developing data tools and dashboards.
• Knowledge of social media analytics and digital marketing strategies.
• Experience in the music industry or entertainment sector.

Qualifications

• Educational background or certifications are not explicitly specified, but at least 5 years of relevant experience is required.

Benefits & Perks

• Inclusive, collaborative, and global community environment.
• Modern office designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits including medical, dental, vision, life & disability coverage, and 401K with employer matching.
• Voluntary benefits such as identity theft protection, mental health resources, fertility coverage, paid leave for childbirth, caregiving, and adoption assistance.
• Investment in professional growth and development.
• Time off for winter recess.