Director, Digital Analytics

About the Role

Key Responsibilities

• Provide cross-functional teams with actionable insights to optimize the effectiveness and efficiency of digital marketing tactics and campaigns within core digital channels: website, email, search, banner/display, social, video/TV, and out of home/point of care.
• Collaborate with in-house digital media, digital strategy, digital ops, and data solutions teams to oversee measurement operations, guiding tagging/tracking strategy & process, measurement planning, and KPI setting to deliver on an industry-leading digital analytics approach.
• Leverage analytical techniques within and across marketing channels to deliver rapid, actionable, and comprehensive insights designed to establish cross-channel best practices, inform marketing/media optimization, and guide customer and channel strategy.
• Oversee the design, execution, and analysis of pilots and A/B and multivariate tests for media, targeting, and content/messaging to ensure that tests yield interpretable and actionable results.
• Proactively identify opportunities for analyses that establish data-driven best practices; evangelize results across brand marketing and strategic stakeholders to ensure adoption of those best practices.
• Translate analytics into actionable insights and recommendations; communicate insights and recommendations clearly to both leadership and tactical/executional teams.
• Collaborate with and direct external media and analytics partners to coordinate supplemental analytics studies and broader analytics/data integrations.
• Work closely with Digital Media, Digital Strategy, Advanced Analytics, Insights & Analytics, and Commercial Data Solutions teams to understand strategy and tactics and ensure communication and activation of analytics-driven insights across teams.
• Integrate seamlessly with other team members within Insights & Analytics to add a digital perspective to business insights reporting; support analytics efforts outside of digital such as business analytics, market research, and market access.

Requirements

• Bachelor's degree required.
• Minimum of 12 years of relevant, full-time work experience.
• At least 7 years of relevant experience in digital marketing, media, and/or analytics and optimization.
• Expertise with digital analytics and media platforms, particularly Google's media & advertising platforms.
• Experience measuring, mining, and generating insights from digital customer engagement data within digital channels: website, email, search, display, social, video, and out of home/point of care.
• An optimization mindset with experience leading testing and analysis across digital channels, including paid search keyword and bidding optimization, precision audience targeting models, and content/messaging testing.
• Expertise in measurement operations across digital channels to ensure data is appropriately tagged and tracked for analysis.
• Proven ability to collaborate effectively with both operational and strategic teams.
• Experience partnering with and managing external partnerships to support media and analytics efforts.
• Strong understanding of statistics, statistical design of experiments, and advanced analytics & modeling approaches, including familiarity with data warehouse mining/reporting and data manipulation tools (e.g., SQL, R, SAS).
• Strong attention to detail, intellectual curiosity, and a passion for keeping up with media and technology trends, including use of AI to support daily operations.
• Excellent project management skills, with a focus on on-time delivery of results at the appropriate level of detail.
• Strong written and verbal communication skills and the ability to synthesize recommendations and insights into clear stories for both technical and non-technical audiences.

Nice to Have

• MBA or relevant graduate degree.
• Experience with analytical coding languages, such as SQL, R, or SAS.
• Experience in U.S. Pharmaceutical industry strongly preferred.

Qualifications

• Educational background includes a Bachelor's degree; a graduate degree such as an MBA is preferred.

Benefits & Perks

• Salary between $175,349.60 - $263,024.40.
• Additional compensation may include a bonus or commission.
• Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.