Associate Director, Regional Marketing & Product Management, Catalog Products

Genscript

Piscataway, NJ

Full Time

Director

90k-140k

4 days ago

Job Description

About the Role

GenScript Biotech Corporation is a global biotechnology group founded in 2002, with an established presence across North America, Europe, Greater China, and Asia Pacific. The company specializes in gene synthesis technology and operates in areas including Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy. ProBio, a part of GenScript, provides end-to-end CDMO services from drug discovery to commercialization, focusing on cell and gene therapy, vaccines, biologics, and antibody proteins. The role of Associate Director, Regional Marketing & Product Management, involves leading regional product strategy and execution for reagents and instrumentation in the US, EU, and APJ regions, aligning sales, marketing, and product development efforts.

Key Responsibilities

Serve as the regional product owner for assigned reagent and instrument portfolios, defining and executing regional product strategy, roadmap priorities, and lifecycle plans in alignment with global marketing and R&D.
Assess market trends, unmet needs, and competitive positioning to drive innovation and growth.
Lead regional planning and execution of new product launches and portfolio expansions, including defining customer personas, messaging, pricing, and sales tools.
Collaborate with global product managers to tailor solutions for local market needs.
Gather and analyze customer feedback, user insights, and scientific trends to guide regional product refinement.
Conduct win/loss analysis, competitor benchmarking, and market sizing to inform business decisions.
Identify regional application trends such as cell therapy, protein purification, and immunoassays to develop demand-focused strategies.
Act as a bridge between global product management, regional sales teams, applications scientists, and technical support, providing relevant tools, training, and positioning strategies.
Monitor and report on regional performance metrics by product category.
Support planning and execution of integrated marketing campaigns to drive pipeline growth and brand awareness.
Collaborate with digital marketing, events, and content teams to develop region-specific marketing assets and localize campaign messaging.
Identify and engage with key opinion leaders, represent the company at regional conferences and trade shows to enhance visibility, and collect field intelligence.

Requirements

Master's degree in molecular biology, biochemistry, immunology, or related life science field; PhD or MBA is a strong plus.
At least 8 years of experience in life science marketing or product management, preferably with both reagents and instruments.
Experience with portfolios including molecular reagents, antibodies, proteins, cell lines, purification systems, western blotting, or cell isolation technologies.
Proven success in regional product management and go-to-market strategies in scientific or technical markets.
Strong business acumen, strategic thinking, and scientific literacy.
Excellent communication, stakeholder management, and presentation skills.
Proficiency in CRM and marketing tools such as Salesforce and Power BI.
Willingness to travel regionally (20-30%) for customer visits, training, and events.
Strong organizational and leadership skills with the ability to work cross-functionally in a matrixed environment.

Nice to Have

Familiarity with research workflows including protein purification, immunoblotting, cell analysis, or molecular biology.
Experience marketing to diverse customer segments including academia, pharma/biotech, and diagnostics.
Multicultural or multilingual communication skills.

Qualifications

Master's degree in a relevant life science field; PhD or MBA is a plus.
Minimum 8 years of relevant experience in life science marketing or product management.

Benefits & Perks

Salary range of $90,000 - $140,000 based on experience.

Working at Genscript

GenScript and ProBio are committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. They are an equal opportunity employer and maintain a drug-free workplace, ensuring nondiscrimination and harassment-free employment practices.

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