Associate Director, Regional Marketing - Oncology Portfolio - Eastern USA

About the Role

Key Responsibilities

• Build and maintain relationships with Thought Leaders (TLs) in NSCLC, engaging through various channels to foster positive product perception and strong relationships.
• Collaborate with the local team to identify and recommend emerging TLs influencing peer networks, institutional decisions, and scientific advancements.
• Develop deep clinical expertise to effectively challenge and advance TL thinking, utilizing knowledge of data, brand strategy, messaging therapy, and competitive landscape.
• Work with the Area General Manager to track TL sentiment and develop strategies to motivate TLs to champion Bayer Oncology targeted/precision therapies.
• Plan and execute Bayer's presence at regional NSCLC conferences, ensuring effective internal alignment and training of local staff.
• Support national conference planning, collaborating with the brand team to enhance content and exhibit design.
• Lead TL meetings and support executive encounters at congresses and industry events.
• Attend educational sessions to enhance clinical expertise and share insights with sales and brand teams.
• Oversee peer-to-peer marketing initiatives, including national broadcasts and third-party speaker programs.
• Support field teams with TL recommendations for local speaker programs.
• Manage speaker bureau activities, including training and utilization tracking.
• Gather insights during program execution to refine and enhance speaker programs.
• Drive local and national marketing projects aligned with brand strategy, participating in platform teams to improve processes.
• Tailor brand materials and digital solutions to meet local needs.
• Consolidate and share customer insights with sales and internal partners to support brand strategy.
• Lead advisory boards in collaboration with the Brand Lead and stakeholders.
• Collaborate with local teams to optimize engagement opportunities, including sponsorships and events.
• Share knowledge on systems and processes to strengthen TL relationships across customer types.

Requirements

• Bachelor's degree.
• Valid driver's license with a clean driving record.
• 5-7 years of experience in the pharma/biotech industry, including at least 2 years in customer-facing roles.
• 2 years of experience in Oncology, preferably in targeted / precision therapies.
• Proven track record in strategic business development and project management.
• Strong relationship-building skills with key customers and stakeholders.
• Ability to manage multiple initiatives in a fast-paced environment with attention to detail.
• Proactive, results-oriented self-starter.
• Excellent cross-functional collaboration skills.
• Strong communication and organizational skills.

Nice to Have

• Bachelor's degree in a life-science field.
• Experience in Non-Small Cell Lung Cancer (NSCLC).
• Prior marketing or leadership experience in sales training, sales management, or market access.
• Established relationships with academic institutions and key accounts.

Qualifications

• Educational background in relevant fields (implied from requirements).

Benefits & Perks

• Salary range of $150,930.00 to $226,396.00.
• Additional compensation may include bonuses or commissions.
• Benefits include healthcare, vision, dental, retirement plans, paid time off, and sick leave.