Associate Director, Regional Marketing - Oncology Portfolio - Eastern USA

Bayer

Charlotte, NC

Full Time

Director

151k-226k

19 days ago

Job Description

About the Role

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Associate Director, Regional Marketing - Oncology Portfolio - Eastern USA is a key role supporting Bayer’s Oncology targeted/precision therapies by engaging with Thought Leaders, executing regional meetings, and supporting brand success in the Eastern US territory.

Key Responsibilities

Build and maintain relationships with Oncology Thought Leaders (TLs) in NSCLC through various channels to foster positive product perception and strong relationships.
Collaborate with the local team to identify and recommend emerging TLs influencing peer networks, institutional decisions, and scientific advancements.
Develop deep clinical expertise to effectively challenge and advance TL thinking, utilizing knowledge of data, brand strategy, messaging therapy, and competitive landscape.
Work with the Area General Manager to track TL sentiment and develop strategies to motivate TLs to champion Bayer Oncology targeted/precision therapies.
Plan and execute Bayer's presence at regional NSCLC conferences, ensuring effective internal alignment and training of local staff.
Support national conference planning, collaborating with the brand team to enhance content and exhibit design.
Lead TL meetings and support executive encounters at congresses and industry events.
Attend educational sessions to enhance clinical expertise and share insights with sales and brand teams.
Oversee peer-to-peer (P2P) marketing initiatives, including national broadcasts and third-party speaker programs.
Support field teams with TL recommendations for local speaker programs.
Manage speaker bureau activities, including training and utilization tracking.
Gather insights during program execution to refine and enhance speaker programs.
Drive local and national marketing projects aligned with brand strategy, tailoring materials and digital solutions to meet local needs.
Consolidate and share customer insights with sales and internal partners to support brand strategy.
Lead advisory boards in collaboration with the Brand Lead and stakeholders.
Collaborate with local teams to optimize engagement opportunities, including sponsorships and events.
Share knowledge on systems and processes to strengthen TL relationships across customer types.

Requirements

Bachelor's degree.
Valid driver's license with a clean driving record.
5-7 years of experience in the pharma/biotech industry, including at least 2 years in customer-facing roles.
2 years of experience in Oncology, preferably in targeted / precision therapies.
Proven track record in strategic business development and project management.
Strong relationship-building skills with key customers and stakeholders.
Ability to manage multiple initiatives in a fast-paced environment with attention to detail.
Proactive, results-oriented self-starter.
Excellent cross-functional collaboration skills.
Strong communication and organizational skills.

Nice to Have

Bachelor's degree in a life-science field.
Experience in Non-Small Cell Lung Cancer (NSCLC).
Prior marketing or leadership experience in sales training, sales management, or market access.
Established relationships with academic institutions and key accounts.

Qualifications

Educational background as specified in requirements.
Experience in Oncology and targeted/precision therapies.

Benefits & Perks

Salary range of $150,930.00 to $226,396.00.
Additional compensation may include bonuses or commissions.
Benefits include healthcare, vision, dental, retirement plans, paid time off, and sick leave.

Working at Bayer

Bayer seeks candidates with a passion for making a difference, fostering a diverse and innovative environment, and committed to the mission of Science for a better life. The company emphasizes collaboration, continuous learning, and making a meaningful impact through its work.

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