Associate Director, Social Marketplace

About the Role

Key Responsibilities

• Maintain a strong presence across Horizon Media teams, building cross-team relationships and incorporating relevant extensions.
• Proactively anticipate and field requests/questions from internal teams and clients.
• Apply knowledge of clients' specific business and industry to enhance and further relationships.
• Act as day-to-day resource for client team to ensure project prioritization, understanding of goals, and media alignment with objectives.
• Effectively build trust and establish positive relationships with clients.
• Act as primary resource for junior team members when navigating conversations with internal and external partners and clients.
• Collaborate with senior leadership to identify problems and recommend solutions, escalating situations or challenges appropriately.
• Lead larger team projects and initiatives, iterating and improving processes and workflows.
• Oversee RFP creation, review of social partners, proposal analyses, and partner negotiations.
• Lead strategic social plan development with Digital & Business Solutions teams.
• Lead team brainstorms for plan and consideration set development.
• Develop POVs on trends, tools, and emerging opportunities within paid social media.
• Maintain oversight of media plans, objectives, strategies decks, and related documents.
• Oversee financial tracking documents for internal and client-facing purposes.
• Manage QA of tracking functionality and creative units.
• Provide education on social media best practices and industry trends.
• Manage and develop junior team members, creating growth plans and performance reviews.
• Participate in interview processes for junior roles.
• Guide team in setting goals, project tasks, and timelines.
• Oversee junior team campaign buying from setup to optimization and reporting.
• Support measurement planning and ensure accurate trafficking and site tagging.
• Maintain knowledge of internal buying and reporting tools.
• Act as escalation point for campaign execution challenges.
• Create and present social media planning documents.
• Integrate social insights into overall media planning.
• Maintain team deliverables calendars.
• Oversee data analysis and client feedback to optimize campaigns.
• Lead development of data aggregation processes and testing methodologies.

Requirements

• A strong writer, communicator, and presenter.
• A data-powered strategist with both creative and analytical thinking.
• A collaborative, team-oriented manager with strong delegation and organization skills.
• A problem solver with foresight and creative solutions development ability.
• Confident in navigating conversations with senior leadership internally and externally.
• Detail-oriented with a commitment to follow-through.
• Nimble and flexible to succeed in a fast-paced environment.
• A strong leader excited to manage and grow team members.
• Interest in the social landscape and a desire to innovate and stay current with trends.
• 5+ years of previous paid social media experience.
• Understanding of marketing principles, analytics, and concepts.
• Strong Microsoft Excel and PowerPoint skills.
• Experience buying ads on Facebook and Instagram; additional platforms preferred.
• Exposure to advanced targeting/retargeting tactics in social media.
• Comfort managing budgets/investments in social media.
• Experience owning the full social strategy process with partners, clients, and internal stakeholders.
• Exceptional verbal and written communication skills.

Nice to Have

• Experience with buying ads on platforms beyond Facebook and Instagram.
• Leadership and supervisory experience in developing media professionals.
• Experience with advanced targeting/retargeting tactics.

Qualifications

• No specific certificates, licenses, or registrations required.

Benefits & Perks

• Competitive salary range of $110,000 - $130,000.
• Discretionary bonus and comprehensive benefits package.
• Health insurance coverage, life and disability insurance.
• Retirement savings plans.
• Company paid holidays and unlimited paid time off (PTO).
• Mental health and wellness resources.
• Pet insurance, childcare resources, identity theft insurance.
• Fertility assistance programs and fitness reimbursement.