Associate Director, Social Media & Content Marketing

About the Role

Key Responsibilities

• Develop and execute B2B social media strategies to elevate LinkedIn presence, launch new formats and social channels, and grow engagement and following.
• Build targeted B2B email lists and create engaging monthly newsletters and marketing emails to strengthen client relationships and boost engagement.
• Create and execute multi-channel communication plans to promote BI Live events and key industry moments through social, email, and marketing materials.
• Create polished marketing materials and sales presentations that showcase our brand and product offerings, leading both writing and design efforts.
• Support broader brand initiatives including award submissions and PR opportunities.
• Partner with the Marketing Solutions team to ensure all collateral reflects our brand voice, messaging, and product positioning.

Requirements

• Exceptional writing and storytelling skills across formats and platforms.
• Hands-on experience producing marketing, social, and email content while managing production schedules and approvals.
• Proven background in B2B content marketing, especially related to advertising solutions for publishers and media companies.
• Experience managing LinkedIn and other social channels to grow reach and engagement.
• Ability to build email lists and run newsletters using platforms like HubSpot.
• Experience promoting events in creative ways that generate buzz and engagement.
• Experience collaborating with executives to elevate their social media presence and capture their tone of voice.
• Strong design instincts and experience working with designers.
• Ability to work with sales teams to create marketing collateral.
• Excellent project management skills with the ability to handle multiple deadlines.
• Minimum of 7+ years of relevant experience.
• Ability to work from NYC office 2-3 days per week.

Nice to Have

• Experience with promoting events in bold, creative ways.
• Experience working closely with executives on social media.
• Experience collaborating with designers.

Qualifications

• 7+ years of relevant experience.

Benefits & Perks

• Base salary: $120,000- $130,000 (dependent on skills, experience, and competencies).
• Additional bonus.
• Flexible PTO, 10 paid holidays, and 16 weeks of parental leave.
• Comprehensive medical, dental, and vision insurance plans.
• Matched and vested 401k plan.
• Resources for financial planning, family planning services, mental health support, and Employee Assistance Programs (EAP).
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more.