Associate Director, Social Media Strategist (Trendspotting, Luxury Fashion & Beauty)

About the Role

Key Responsibilities

• Continuously monitor and analyze emerging social, cultural, and platform trends, identifying opportunities for brands to engage meaningfully.
• Develop frameworks for spotting and responding to real-time events, cultural shifts, and viral moments that align with brand values and objectives.
• Partner with creative/production teams to translate cultural insights into actionable content ideas that drive engagement and relevance.
• Stay updated on changes and innovations across major social platforms (TikTok, Instagram, X/Twitter, LinkedIn, etc.) to identify new ways for brands to connect with their audiences.
• Leverage consumer data and behavioral insights to pinpoint the intersection of audience interests and emerging trends.
• Collaborate with cross-functional teams to develop rapid-response strategies, ensuring timely and impactful content execution.
• Create regular trend reports and briefings for internal teams and clients to inform and inspire brand activations.

Requirements

• 7+ years of social media and digital experience at an interactive, advertising, public relations/communications, or other marketing agency.
• Deep understanding of internet culture, subcultures, and the evolving ways audiences interact with brands online.
• Extensive knowledge and passion for the Fashion & Beauty industry.
• Ability to identify trends and translate them into strategic opportunities that align with brand goals.
• Strong communication skills to inspire creative teams and stakeholders with clear, actionable insights.
• Knowledge of social media platforms, their unique cultures, and how brands can leverage them authentically.
• Comfort with data and insights tools to support trend identification and audience relevance.
• A proactive and nimble approach to work, thriving in fast-paced environments where responsiveness is key.
• Understand basic research techniques and methodologies and use them to support development/execution of client campaigns.
• Must have active accounts across key social media sites including, but not limited to, TikTok, Facebook, Instagram, X/Twitter, Snapchat.
• Has established an understanding of digital in the marketing space (social, paid media, analytics, UGC, influencers, third-party listening) as well as having demonstrated proficiency with online tracking methodologies and measurement best practices.
• A keen eye for detail, proactive disposition and process driven.
• Ability to multitask and thrive in a fast-paced, dynamic environment.
• Collaborative team player able to integrate with a diverse, talented agency team and the interpersonal skills needed to foster and build strong relationships with clients, vendors, platform representatives, etc.

Nice to Have

• None explicitly listed in the description.

Qualifications

• 7+ years of social media and digital experience at an interactive, advertising, public relations/communications, or other marketing agency.
• Deep understanding of internet culture, subcultures, and the evolving ways audiences interact with brands online.
• Extensive knowledge and passion for the Fashion & Beauty industry.
• Ability to identify trends and translate them into strategic opportunities that align with brand goals.
• Strong communication skills to inspire creative teams and stakeholders with clear, actionable insights.
• Knowledge of social media platforms, their unique cultures, and how brands can leverage them authentically.
• Comfort with data and insights tools to support trend identification and audience relevance.
• Must have active accounts across key social media sites including TikTok, Facebook, Instagram, X/Twitter, Snapchat.
• Proficiency with online tracking methodologies and measurement best practices.

Benefits & Perks

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days.
• Matching Gifts programs.
• Flexible working arrangements.
• 'Work Your World' Program encouraging employees to work from anywhere.
• Office access for up to 6 weeks a year (based on eligibility).
• Business Resource Groups supporting multiple affinities and alliances.