Associate, Investment, Digital

Vertis

Chicago, IL

Full Time

Entry Level

52k-60k

about 2 months ago

Job Description

About the Role

The Associate, Investment, Digital is responsible for facilitating the placement of approved media plans across a number of digital tactics, as well as confirming, monitoring and optimizing digital placements to ensure the clients' advertising program is executed flawlessly. The successful Associate provides a high level of service to assigned accounts and digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.

Key Responsibilities

Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy
Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc., and work with various internal/external teams to drive an exceptional client experience
Utilize strong analytical skills to extract insights from campaign data and provide well-developed, quantitatively based recommendations to accomplish client goals and objectives
Assist in development of media strategy and recommendations and help with elements of client presentations
Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launches and modifications
Support pacing, optimization, and management of campaigns as applicable
Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise
Facilitate analysis and interpretation of data trends and develop improvement solutions
Collaborate with leadership and peers to develop solutions that enhance operational efficiency, tools, systems, and workflows
Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed

Requirements

Bachelor's degree in communications, marketing, advertising, or business
Ability to speak, read, and write the English language
0-2 years relevant work experience in digital media planning, buying or execution preferred; agency experience a plus
Experience with Microsoft Office suite; foundational / practical experience with Excel a plus
Working knowledge of media platform management tools preferred; experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager recommended but not required
Understanding of the role of programmatic, paid social, and paid search within a media plan
Ability to convert and implement strategic plan directions into flawless tactical executions
Strong analytical capabilities with aptitude for developing and troubleshooting campaigns
Superior oral and written communication skills; focus on fostering strong, collaborative relationships
High comfort level participating in brainstorms and ideation sessions
Ability to work with a team to think tactically and execute accurately to meet client needs

Nice to Have

Certificates in Google Ads, Google Marketing Platform, Google Analytics, The Trade Desk Edge, Facebook Blueprint, Microsoft Ads, and IAB Digital Media Planning & Buying are a plus but not required

Benefits & Perks

Employees can be expected to be paid an annualized salary range of $51,610.00-$60,000.00, based on variations in knowledge, skills, experience and market conditions

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