Director, Paid Search

About the Role

Key Responsibilities

• Develop long-term execution plans for paid search that align with client business objectives and track KPIs to measure success.
• Demonstrate analytical skills to extract meaningful insights from data, relate these insights to client goals, and identify actionable recommendations.
• Lead and manage a team of search professionals, assign tasks, track progress, and ensure campaign execution, providing training and mentorship.
• Effectively present strategic and tactical plans to clients, staff, and internal teams, and maintain strong client relationships.
• Oversee forecasting, budgeting, and pacing for search campaigns, ensuring resource allocation and performance optimization within budgets.
• Understand business concepts and client objectives to identify opportunities for campaign expansion and growth.
• Support the team in creating paid search assets with a test/learn/scale mindset.
• Collaborate with broader investment and strategic leadership teams.
• Drive best practices in platform management, produce POVs, and oversee testing plans with the Associate Director.
• Identify opportunities to streamline workflows and improve team efficiency.
• Serve as the escalation point for day-to-day issues and challenges.
• Present new ideas and approaches to clients, including upsell opportunities with third-party vendors or internal technologies.
• Interface with Omnicom Media Group Center of Excellence to define strategic pathways for paid search execution.
• Distribute effective approaches and new tests to internal teams and submit client work for industry awards.
• Provide direction to internal teams on boosting account quality scores, adopting new features, and innovating approaches.
• Manage complex paid search structures across multiple accounts and thousands of keywords, prioritizing effectively.

Requirements

• Relevant post-secondary education, training, or equivalent experience.
• 10+ years of relevant Paid Search experience and 6+ years managing junior team members.
• In-depth understanding of Paid Search campaign management and optimization best practices.
• Hands-on experience with Google Ads and Microsoft Ads.
• Experience with bid management tools like SA360, SKAI, or Marin.
• Experience with Adobe or Google Analytics and troubleshooting site tags.
• Strong analytical skills and ability to leverage data for decision-making.
• Proactive self-starter who thrives in a fast-paced, results-oriented environment.
• Experience with AI buying agents such as Google Performance Max and Bing Performance Max.
• Advanced scripting skills.
• Strong program management and organizational skills to handle multiple projects and deadlines.
• Excellent written and verbal storytelling skills.
• Experience leading and mentoring teams.

Nice to Have

• Programmatic and social advertising experience.
• Certifications such as Google Ads Search Certification, Microsoft Ads Certification, Google Search Ads 360 Certification, Google Analytics Certification, and AI Powered Shopping/Performance Ads.

Qualifications

• Relevant post-secondary education, training, or equivalent experience.
• 10+ years of relevant Paid Search experience.
• 6+ years managing junior team members.

Benefits & Perks

• Health insurance, vision insurance, dental insurance.
• 401(k) plan, Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account.
• Vacation days, sick days, personal days, paid parental leave, paid medical leave.
• STD/LTD insurance benefits.