Specialist, Paid Search

About the Role

Key Responsibilities

• Support Centerfield's Media Buyers on pre & post campaign related tasks.
• Coordinate traffic, monitor the delivery of advertising campaigns, and support campaign maintenance.
• Identify and resolve issues that negatively impact campaigns.
• Manage bid strategies, account architecture, and daily monitoring of campaign performance.
• Conduct keyword research for optimization, including adding new keywords or eliminating underperforming ones.
• Run weekly and daily performance reports and collaborate with media buyers to produce campaign recap and verification reports for clients.
• Assist with campaign setup, including uploading keywords, ad creatives, and ad extensions, as well as developing strategies and organizing campaign assets.
• Extract campaign data and generate reports summarizing performance.
• Create and interpret performance reports to provide actionable insights.
• Help execute PPC campaigns and support campaign organization and tactical development.

Requirements

• Bachelor's Degree.
• 1-2+ years of experience creating, managing, and optimizing Paid Search campaigns.
• Advanced Excel skills, including VLOOKUPs and Pivot Tables.
• Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.).
• Basic understanding of marketing KPIs and search metrics such as CPC, CTR, CPA, and conversion rates.
• Strong interpersonal and verbal communication skills.
• Excellent organizational skills and ability to manage multiple responsibilities.
• Ability to work independently with strong time management skills.

Nice to Have

• Experience using Tableau.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Hybrid position with in-office days on Tuesday, Wednesday & Thursday.
• Competitive salary plus semi-annual bonus.
• Unlimited PTO.
• Industry-leading medical, dental, and vision plans plus parental leave.
• 401(k) company match plan, fully vested on day 1.
• Onsite gym, locker rooms, and fully stocked kitchens.
• Monthly happy hours, catered lunches, and daily food trucks.
• In-office exercise classes (yoga, kickboxing, circuit training).
• Paid charity and volunteer days.
• Monthly team outings and career growth opportunities.