Paid Search Specialist

About the Role

Key Responsibilities

• Develop and execute paid search campaigns on platforms such as Google Ads to drive traffic and conversions.
• Monitor and analyze performance metrics using tools like Google Analytics to identify opportunities for optimization.
• Plan and implement email marketing campaigns that align with overall marketing strategies and objectives.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all digital channels.
• Conduct keyword research and competitive analysis to enhance campaign effectiveness.
• Generate detailed reports on campaign performance and provide actionable insights.
• Optimize ad copy and landing pages to improve user experience and campaign results.
• Manage budgets for digital marketing campaigns, ensuring efficient allocation of resources.
• Stay updated with industry trends and best practices to maintain a competitive edge.
• Utilize Excel to organize and analyze data for reporting purposes.

Requirements

• Proven experience in digital marketing with a focus on paid search and performance campaigns.
• Proficiency in Google Ads, Google Analytics, and Google AdWords.
• Strong understanding of email marketing strategies and tools.
• Ability to analyze data and generate actionable insights using performance tracking tools.
• Excellent written and verbal communication skills to create compelling ad copy and reports.
• Advanced knowledge of Microsoft Excel for data analysis and reporting.
• Familiarity with SEO and keyword research methodologies.
• Strong organizational skills and attention to detail when managing multiple campaigns.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.